The trick to really understanding how to apply these technology trends to your organization is to begin by thinking about what you are trying to achieve.

Community is more than simply a group of buyers. Community seeks to connect with your brand. They've connected to your central idea and want to share it.

Lately, we've seen many businesses offer “free marketing automation software”. But are they? Mautic is free and will be forever.

The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

Asset management in marketing is defined as the management of a digital resource and the monitoring of all activity associated with that resource.

B2B marketing can feel overwhelming. If you're familiar with B2C, business to consumer, marketing then you realize there are some major differences to know.