Vericel
Vericel wanted a way to communicate across both health care professional (HCP) and patient channels.
Acquia partner Korcomptenz chose Acquia Campaign Studio because its ability to connect via API to Vericel’s CRM and other data sources (like the product website) made interactions virtually seamless.
uTest
As uTest experienced rapid international growth, they turned to Acquia Campaign Studio to enable and empower each of their regional teams to quickly communicate with diverse audience segments, protect the quality of their contact database, amplify their reach through new channels like social, and increase the effectiveness of their communications with personalization.
Cash In Time
Cash in Time is a financial service of Crédit Agricole Leasing & Factoring. It is a 100% online, French invoice financing solution for corporate customers of the Crédit Agricole Group.
In this business case, discover how marketing automation can be used in finance to improve customer relationships? You will find the detailed background, the marketing automation campaign used by Crédit Agricole, the results (and key figures) and the follow-up foreseen by Cash In Time.
Axys Consultant
Axys Consultants is a management consulting firm with more than 220 consultants. Its specialities are the overhaul of processes in purchasing, finance and marketing-commercial functions for large groups. This expertise is offered to the change management and data businesses.
By integrating marketing automation in the field of human resources (HR automation), Axys Consultants was able to optimize its recruitment process thanks to the implementation of specific segmentation based on the HR content visited on the websites.
Haugan Cruises
This luxury travel provider has been serving customers in the luxury segment from Europe, the USA and South America for 15 years. Over the years, customer channels have grown organically. Several different departments perform maintenance on demand with over 10 different customer/lead lists being processed manually. A multichannel strategy, prioritization of leads and a personal approach is not possible.
We set up a new, digitalized marketing and communication logic with automated processes.
Addiko Bank
Addiko Bank Group is a Balkan regional bank operating in 6 countries within 7 markets, including Slovenia, Serbia, Croatia, Bosnia and Herzegovina , Montenegro and Austria. As part of their expansion plans, they needed a marketing strategy and toolset which would allow them to reach new customers interested in taking out a personal loan.
This was achieved through a lead magnet campaign consisting of an online quiz. In order to achieve personalized communication and increase the sale of products, contacts were further segmented and sent customized drip emails according to specific dynamics.
Asana Rebel
With health and fitness app downloads increasing, Asana Rebel wanted to more effectively convert prospects into customers. The team’s time and resources were being spent on maintaining the marketing automation platform, when they’d rather spend it on campaign creation and optimization. Read more to learn how Acquia helped them to boost their email revenue by over 50%!
Rotkäppchen-Mumm
Rotkäppchen-Mumm is Germany's leading supplier of sparkling wine, branded wine and liquor. Since its founding in 1856, the company has stood for a steadily growing range of established brands and innovations. The number one in the German sparkling wine, branded wine and liquor market combines a diverse selection from its own production with a distribution offering of over 200 international premium products. Read how toujou implemented Mautic to help them supercharge their marketing.
Inagro
Inagro provides science-based practical research and transfers knowledge to stakeholders in the agricultural sector. They are mainly active in arable farming, and vegetable growing, but organic farming, animal husbandry, aquaculture, and insect farming are also part of their field of action. Read this case study to learn how Dropsolid developed a fully autonomous personalized email system with Drupal and Mautic, where content editors lose no time setting up all the unique emails. With full automation, each user receives a hyper-personalized weekly newsletter relevant to their profile.
Comarch
Comarch was looking for a marketing automation tool that would be easy to modify and integrate with its internal system and at the same time would allow participation in its development. Finally, the company decided on Mautic.
The biggest challenges Comarch wanted to overcome with Mautic were related to the structure of the company. As a big organization they have multiple marketing departments. They had a goal to standardize and optimize campaigns to make sure that customers using different products receive consistent messages while also storing the data on their servers.
Prospectiva
Managing multi-channel digital marketing strategies across multiple business areas and countries and establishing connections with leads, clients, and partners on a global level presented various difficulties for Prospectiva, a multinational group of companies in the engineering and consulting sectors. Prospectiva Group teamed up with Codefive who specialize in marketing automation and Mautic. This partnership significantly improved client engagement, freed HR to focus on strategy and monitoring, decreased email fatigue risk (resulting in higher opening ratios and lower opt-out ratios), and increased ROI by over 80%.