Conference Day: Knowledge Sharing and Networking
The first day was packed with insightful presentations that left attendees inspired and equipped with new knowledge. Kicking off with some tasty pastries and coffee sponsored by Sales Snap and a keynote from Jenna Tiffany, we learned some of the common pitfalls and mistakes that people make with their marketing strategy and some great tips on how to approach your marketing efforts more strategically.
After a lovely lunch we had the traditional ‘State of Mautic’ keynote from Project Lead, Ruth Cheesley - The Mautic Update - which explored a number of themes including celebrating the top contributors over the past year, announcing some exciting new projects that are coming in the near future, and also raising awareness of the project’s financial health and the importance of supporting Mautic financially to ensure future growth.
The rest of the day unfolded with talks on a range of topics from exploring whether we actually need segments in Mautic to diving into best practices and tips for sending emails in Mautic 5. We also had insightful talks from no-code contributors on their journey to getting involved with Mautic, and a great session on how to build a business around Mautic which makes money while also supporting the open source project.
The day wrapped up with an ‘Ask me anything’ session with five members of the Mautic council.
The enthusiasm was palpable as community members absorbed valuable insights from speakers who shared their expertise in various aspects of Mautic and Marketing Automation.
Inaugural Mautic Awards: Recognizing Excellence
A special highlight at the end of the first day of the conference was the first-ever Mautic Awards, celebrating outstanding contributions to the community. Expertly MC’d by Robert Douglass and “Jam” Jeffrey A. McGuire, it was a wonderful celebration of our amazing community.
The awards ceremony recognized excellence across multiple categories:
- Impact Award (Sponsored by Dropsolid)
- Winner: Leuchtfeuer Digital Marketing: Lehner Versand AG
- Runner-up: Axelerant's Multi-Tenant Mautic Solution for Ecommerce SaaS
- Community Choice Award
- Winner: Leuchtfeuer Digital Marketing: Lehner Versand AG
- Runner-up: Axelerant's Multi-Tenant Mautic Solution for Ecommerce SaaS
- Mautician of the Year Award (Sponsored by Acquia)
- Winner: Ekke Gümbel
- Runner-up: Anderson José Eccel
- Partner of the Year Award
- Winner: Dropsolid
- Runner-up: Leuchtfeuer
The awards ceremony was made special by presentations from distinguished community members, including Dmytro Kudrenko (CEO of Stripo), Robert Douglass, John Linhart, and Favour Chibueze.
We would like to say a huge thank you to all of our panel judges who helped to decide the winners, including Jenna Tiffany, Dmytro Kudrenko, Radek Kaczyński, Robert Douglass, Favour Chibueze, Oluwatobi Owolabi, Simran Sethi, and Andy Towne.
The evening social proved to be a particular highlight, offering attendees a chance to connect on a more personal level. The informal setting created the perfect atmosphere for networking, strengthening existing relationships, and forming new connections within the Mautic community while sampling some delicious local Portuguese food.
Contributing to Mautic: Building the Future Together
Day two saw the community rolling up their sleeves during the Community Sprint, an opportunity to contribute to the four teams that keep the Mautic open source project running. Teams collaborated on several crucial projects:
Mautic 6 Development: Working on the next major version of the platform
Documentation Migration: Improving and updating the documentation system
Marketing strategy: Working on defining and building a strategic approach to marketing Mautic as a product, alongside sharing news from the open source community
Onboarding Bot: Developing tools to help new users get started with Mautic
After a lovely lunch sponsored by Bouncer in the Portuguese sunshine after a rather rainy start to the week, everyone got back to work for a focused afternoon of contribution.
Following a successful day, many of the attendees reconvened for a special barbeque by chef extraordinaire Lenon Leite, with more opportunities for getting to know each other and making those important connections.
Looking Forward
Mautic Conference Europe 2024 demonstrated the strength and vibrancy of our open source community. The combination of knowledge sharing, collaborative development, and recognition of excellence has set a strong foundation for Mautic's continued growth and success. It was fantastic to come together for the event to learn and share, with everyone feeling inspired and excited for the future.
The event showcased not just the technical capabilities of Mautic as a platform, but also the passionate community that drives its development forward. As we reflect on these two inspiring days in Lisbon, we're already looking forward to future opportunities to come together and continue building the future of open source marketing automation.
During the keynote, Project Lead Ruth Cheesley shared the dates for Mautic Conference Global, our next world conference which is held fully online and will be on 9-10 July 2025 - mark the dates in your calendar folks!