For marketers
Navigating the Digital Marketing Maze
AI. Big data. Predictive marketing. We get incredibly excited about these new solutions, but how do we navigate the digital marketing maze?
jeffseevers
November 8, 2017
AI. Big data. Predictive marketing. We get incredibly excited about these new solutions, but how do we navigate the digital marketing maze?
Have you ever wondered if you could track more than just visits via the Mautic tracking script?
Did the marketing teams at these airlines not see the customer journey that concluded with unhappy customers leaving their flights each day?
Cron jobs are what make a self-hosted Mautic installation function. Without them, contacts, segments, campaigns and emails will never trigger.
The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.
So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.
This omni channel approach should help you see marketing differently. It’s time we see marketing not as campaigns or headlines, but as value creation.
So to be successful, it is imperative that you keep score of the numbers that matter. That is why we’d like to discuss the marketing scorecard.
In this Hangout we will get ‘Hands On with Mautic’ in a step by step walkthrough where we explore the functions of Mautic by looking at the software.
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MAUTIC is a trademark of the Mautic project of the Open Source Collective.
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