Explore the dynamic world of email marketing with this comprehensive guide on the distinct roles of marketing and transactional emails.

Mautic allows you to build a rich customer profile so your company is able to make automatic campaigns based on behaviour. Find out more in this article!

Mautic introduced a data auditing feature which is perfect for the Enterprise and SMB to track how, when and by whom a Contact has been updated.

The next in our Marketing Basics series, learn about identifying your target market and how to get creative with segmentation

This quick post is the beginning of a short series entitled Marketing Basics. This new series will share some basic marketing automation 101 information. In this short post we'll explore the concept of read-receipts as they were historically defined and then the more modern email-tracking as done by Mautic and other marketing automation software. Throughout this series we'll cover a variety of topics as it relates to marketing and marketing automation from a beginner's standpoint. 

What does the future hold for MarTech? How will Mautic move with the times and meet the needs of the next generation marketer?

Learn how Mautic is being updated to support GDPR, and what you need to do to ensure your Mautic instances are compliant.

AI. Big data. Predictive marketing. We get incredibly excited about these new solutions, but how do we navigate the digital marketing maze?

Did the marketing teams at these airlines not see the customer journey that concluded with unhappy customers leaving their flights each day?

Improv is part art and part science. It’s not something that can simply be calculated or easily produced. It comes with practice and a keen awareness.