A sovereign marketing stack isn’t just a set of tools – it’s a philosophy about how we manage data, privacy, and operational control. It’s about
Digital sovereignty is transforming how marketers manage campaigns, customer insights, and data privacy. By shifting from reliance on proprietary platforms to open source tools, marketing teams can take true ownership of their data, ensure compliance, and foster ethical, trust-driven relationships with audiences. This approach empowers marketers with long-term flexibility and control, setting a foundation for sustainable growth in a changing digital landscape.
I’ve been reflecting lately on a conversation I had with a community member who felt uncomfortable about the marketing emails they were receiving. “It feels
Personalization drives better customer experiences, but it must be balanced with data sovereignty and privacy. The real challenge for marketers is using data ethically—delivering value while protecting trust.
A comprehensive guide to zero-party, first-party, second-party, and third-party data for marketing automation beginners
Marketing stack. If you’ve been in marketing technology circles long enough, you’ve heard this term. Learn how to manage it.
AI. Big data. Predictive marketing. We get incredibly excited about these new solutions, but how do we navigate the digital marketing maze?
Within the amount of time I’ve been in the Mautic community, I have often seen many questions about best practice for tags.
Have you ever wondered if you could track more than just visits via the Mautic tracking script?
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