What if you could have all relevant contact and interaction data integrate with your project management tool? If you love Mautic and use Trello, keep on reading as we talk about connecting the systems with this plugin.

Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.

Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand.

The trick to really understanding how to apply these technology trends to your organization is to begin by thinking about what you are trying to achieve.

Community is more than simply a group of buyers. Community seeks to connect with your brand. They've connected to your central idea and want to share it.

A well developed marketing strategy and effective automation solutions can monitor patient actions and create a more aligned patient experience.

 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.