A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.

Marketing stack. If you’ve been in marketing technology circles long enough, you’ve heard this term. Learn how to manage it.

Lately, we've seen many businesses offer “free marketing automation software”. But are they? Mautic is free and will be forever.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

The traditional video and digital video industries were on a collision course. Many industry "experts" claimed that traditional Hi8 tape was better quality.

Learn to be a marketing automation Mautic developer and start simply. Open source marketing platform is built on code that everyone helps make better.

Mautic continues to expand the list of plugins available with the addition of an Oktopost social media integration. Mautic offers specific displays for social media messages.