A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.

Marketing stack. If you’ve been in marketing technology circles long enough, you’ve heard this term. Learn how to manage it.

Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.

Community is more than simply a group of buyers. Community seeks to connect with your brand. They've connected to your central idea and want to share it.

A well developed marketing strategy and effective automation solutions can monitor patient actions and create a more aligned patient experience.

 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.

So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.