Lately, we've seen many businesses offer “free marketing automation software”. But are they? Mautic is free and will be forever.

 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.

The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.

So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

Take a closer look at the marketing perspective of State Farm Insurance and how they use humor and surprise to connect with their target audience.

The traditional video and digital video industries were on a collision course. Many industry "experts" claimed that traditional Hi8 tape was better quality.