Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

This week we take a closer look at Honda, Panera Bread, and EasyJet making marketing headlines. Also, there's a new twist on content marketing.

B2B marketing can feel overwhelming. If you're familiar with B2C, business to consumer, marketing then you realize there are some major differences to know.