Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand.

 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.

So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.

If you are looking for the golden key to winning at marketing strategy and planning you need to read this article. Marketing success is within your grasp.

Here are 7 steps to begin your process of marketing automation. Get started quick and spend your time well by focusing on these areas of your marketing.