In a recent talk given by Michael Babker he exposes the truth behind marketing automation and the fears that sometimes creep into our lives when working with new software. You can read the full transcript from his excellent presentation on the Mautic blog entitled Marketing Automation Is Not Scary. In this talk Michael deals with the real underlying problem of facing the unknown, identifying common fears, and creating a way to overcome them. Software’s not scary, and marketing automation doesn’t need to be scary either. Through the use of humor, wit, and personal stories Michael will take you on a journey of discovering marketing automation for the first time.

You will learn how you can take control of your business and your software systems and ultimately improve your organization using tools like marketing automation.

Or if you’re looking for something a bit more visual, you can check out the Slideshare embedded below. Here you’ll get a brief run-through of the highlights from the talk along with several key takeaways. If you’re short on time this is an excellent resource for understanding the basics of marketing automation and how you can get started using marketing automation. Many will appreciate the summary before diving into the longer transcript version with more details.