Vericel manufactures advanced cell therapies for the sports medicine and severe burn care markets. The goal of Vericel’s therapies is to repair or restore a patient’s damaged tissues or organs using their own cells. Vericel markets two cell therapy products in the U.S.: MACI®, an autologous cellularized scaffold product indicated for the repair of symptomatic, single or multiple full-thickness cartilage defects of the knee with or without bone involvement in adults, and Epicel®, a permanent skin replacement for the treatment of patients with deep dermal or full-thickness burns greater than or equal to 30% of total body surface area. The company is based in Cambridge, MA.
Situation: Vericel wanted a way to communicate across both health care professional (HCP) and patient channels.
Challenge: The client wanted to explore technology solutions to provide education to HCP and patient channels.
Solution: Acquia Campaign Studio (Based on Mautic)
Results: Vericel delivered its first automated campaigns a mere six weeks after starting their transformation, and results have been impressive:
Like many pharmaceutical manufacturers, Vericel wanted to automate important aspects of their patient and physician communications and marketing strategies. Specifically, the company wanted to use automation to empower patient care teams, while also educating and empowering physicians. What wasn’t immediately clear, however, was how Vericel was going to implement technology to achieve their goals.
The company wanted a way to engage dual audiences (physicians and patients) across its many business units for MACI.
Working with Korcomptenz, Vericel distributed its first Acquia Campaign Studio campaigns in a mere six weeks. The results have been impressive:
Vericel turned to technology transformation firm Korcomptenz to lead the charge in addressing its challenges with the pharmaceutical industry’s complex legal and regulatory environment, along with Vericel’s unique combination of technical and content needs. Korcomptenz knew that marketing automation could improve Vericel’s efficiencies by standardizing communications with compliant templates and providing consistent messaging without manual intervention. Korcomptenz chose Acquia Campaign Studio because its ability to connect via API to Vericel’s CRM and other data sources (like the product website) made interactions virtually seamless.
Using Acquia Campaign Studio, Vericel was able to regularly communicate with both patient and physician audiences, track campaign interactions and trigger staff follow-up notifications, allowing Vericel to provide white-glove service while utilizing the campaign’s automated aspects.
As a member or partner of Mautic, the provider who contributed this case study are listed on our Partners Directory. Find out more and drop them an enquiry.
Acquia is the digital experience company. Global 2000 enterprises, government agencies and NGOs rely on Acquia’s open cloud platform to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
MAUTIC is a trademark of the Mautic project of the Open Source Collective.
Use the search bar above by typing terms and pressing enter.
