Druid is an uncompromising and uncomplicated software house, delivering digital solutions for customer experience management, content management, and marketing automation. We are a Drupal-focused company and act as the interpreter between our clients’ business and the technical world.
Druid Oy is located in Finland.
Situation: Druid wanted to automate the nurturing of marketing leads and ensure the sales team had visibility into potential customers earlier in the funnel.
Challenge: The team also sought to explore marketing technology tools that could not only support their own growth but be recommended to their clients.
Solution: Mautic replaced Mailchimp as the core tool for email marketing. With automation in place, Druid can now deliver timely and relevant content, track engagement, and continuously refine its messaging.
Results: Mautic plays a central role in Druid’s marketing operations and lead management.
Before implementing Mautic, Druid relied on a traditional email marketing tool. However, they wanted to move beyond simple newsletters to a smarter, more personalized approach to customer engagement.
By introducing marketing automation, Druid aimed to:
A key reason for choosing Mautic was its open-source foundation and seamless compatibility with Drupal – Druid’s preferred CMS platform.
The main goals of the project were to:
With Mautic in place, Druid has been able to:
Marketing automation has become an essential part of Druid’s digital growth strategy.
Druid chose Mautic for its open-source flexibility, seamless compatibility with Drupal, and ability to go beyond simple newsletters to deliver smarter, more personalized customer engagement. Mautic offered automation, advanced analytics, and the scalability needed to support both Druid’s growth and the solutions they recommend to clients.
Mautic has become a central pillar of Druid’s marketing operations. It replaced manual email processes with automated, personalized campaigns, improved lead visibility across marketing and sales teams, and enabled continuous optimization through reporting. Marketing automation is now an essential driver of Druid’s digital growth strategy.
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