Open Startup Report #30 – August 2025

A photo of a sandy beach with a sun drawn in bright yellow sand, with a smile and a pair of blue rimmed sunglasses on it.

Key points

  • Finances: One-off corporate membership refund processed (recorded as both income and expense with fee reversals); ~$22,647 income led by ~$9,466 in conference sponsorships and early ticket sales; ~$15,860 expenditure without the August employment invoice (paid in early September); continued focus on H2 revenue due to forecasted liquidity challenges.
  • Contributions: Expected summer slowdown across organisations, with Dropsolid up in top contributions; individuals like Anderson José Eccel, John Linhart, and Zdeno Kuzmany led activity; 10 new contributors (⬇️ 38.89%) and 68 new community members (⬆️ 2.94%).
  • Usage and releases: Nearly 15,000 instance updates reported in Q3; growing installs via Docker and DDEV; rising tests of Mautic 7.0-alpha/beta and gradual movement from Mautic 5 to 6; persistent cohorts on Mautic 3/4 remain vulnerable—strong recommendation to update to Mautic 5 or subscribe to ELTS to address 11 security vulnerabilities (including high/critical).
  • Community health and outreach: New product-focused social channels launched alongside existing community channels—call to follow and engage; ongoing asks for case studies and testimonials to showcase real outcomes and strengthen the ecosystem’s narrative.
  • Events and sponsorship: Mautic World Conference portal live; London in-person (3 Nov) and online (6–7 Nov) tickets selling with limited capacity; sponsorship packages available—critical levers to reach revenue targets and invest in sustainable growth

Finances

An important note for this month: We had a renewal happen this month for a corporate member which was automatically processed through an old Open Collective subscription, but the company had upgraded later in the year via Stripe and wasn’t due to renew yet. Therefore, this is reflected in the accounts both as an income and an expense, as we both received the income and also refunded the payment, and received a refund of host fees and payment provider fees. Affected line items are denoted with an asterisk.

With this being said, we continue to work hard to generate revenue for Mautic so that we can meet our goals for the year and continue to grow sustainably. At this time we are forecasting some challenges in cash flow liquidity towards the end of the year as a result of less than expected income from several revenue streams.

Income

This month saw the Mautic World Conference sponsorship really kicking off with nearly $9,500 of revenue generated against a target of $20,000. We’ve also started to sell tickets to the event, with just over $200 in revenue against an overall target of $10,000 for the in-person event and $3,000 for the online event. It’s early days as we’ve not yet announced the speakers and agenda, but we’re pleased to see people booking their place early at our flagship conference.

Description Amount
Corporate members $10,000 *
Event sponsors $9,465.74
Refunds $1,499.51 *
Monthly sponsors $780
Individual members $700
Event tickets $201.78
Total $22,647.03

Expenditure

As noted above some of the expenditure line items are a bit confusing this month due to the refund of a large membership. Of note, the payment of our invoice for employment was not completed until early September so it’s not represented this month.

The event expenditure related to the cost of hiring space for our community sprint in Prague, which was covered by Leuchtfeuer Digital Marketing and contributions from attendees. The other expenses are as expected.

Description Amount
Refund $10,000 *
Host fees $2,144.75 *
Events $1,683.33
Payment provider fees $708.34 *
Contractors $700
Infrastructure $396.27
Admin support $216.24
Travel $11.20
Total $15,860.13

Contributions

A big thank you to all the organisations who have contributed to Mautic in August!

These organisations are making Mautic and helping to grow our awesome community.!

🔎 You can always take a look at the data for the last 90 days via this link: Mautic 90 Days Report and you can now view this month’s report here: Mautic | August 2025 !

As is expected over the peak summer months, we’ve seen a drop in activity in most areas, which we expect will rebound once the summer months are over.

⬆️ = Increase from last month
⬇️ = Decrease from last month

Organizations

Most active companies

Acquia 86 (⬇️  37.23%)
Dropsolid 84 (⬇️  7.69%)
Webmecanik 59 (⬇️ 14.49%)
Leuchtfeuer Digital Marketing 50 (⬇️  46.24%)
Moorwald | Sven Döring 31 (⬇️  31.11%)
Casfer 22
Enable 22
Friendly 20 (⬇️  55.56%)
UpScale 14 (⬇️ 36.36%)
Comarch 13 (⬇️  38.10%)

Top contributing companies

Dropsolid 58 (⬆️  23.40%)
Acquia 30 (⬇️ 26.83%)
Webmecanik 21 (⬇️ 12.50%)
Leuchtfeuer Digital Marketing 12 (⬇️ 42.86%)
Aivie 11 (⬇️ 71.05%)
UpScale 10 (⬇️33.33%)
Comarch 5 (⬇️ 58.33%)
RNAO 4
Dog Byte Marketing 3
Casfer 2

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we’ll make sure that you are attributed correctly! 

Individuals

A big thank you also to all the individuals who are helping us build this awesome community :mautibot: :hands-raised:

Most active contributors

Anderson José Eccel 78
John Linhart 72
Zdeno Kuzmany 40
Sven Döring 31
Ekke Guembel 27
Margareth Egbuchulam 22
Renato 22
Joey Keller 19
Joanna Melo-Atherton 16
andrew_c3 14

Top contributors

Anderson José Eccel 57
John Linhart 20
Zdeno Kuzmany 20
Rahul Shinde 11
Martin Vooremäe 10
Kingsley Udoh 7
Nilesh Lohar 6
Patryk Gruszka 5
Leon-Elias Oltmanns 4
lolcode 4

Welcome to our new contributors this month 💖

Darsh Bhavnani
Kiart Tantasi
Yash Punwani
lolcode
ArtytheSecond2nd
Parupati Abhinav
Stone-creator
Luis Pato
Robert Ragas

This month we had 10 new contributors 🚀(⬇️ 38.89%) and 68 new members joining the community ! 💖 (⬆️ 2.94%).

Usage of Mautic

We’re continuing to see a strong growth in Mautic instances updating each month, with just under 15,000 reported updates happening during Q3 2025.

This data does not include instances where an internal updates server is used (for example in a SaaS environment, where the update server stats sending is turned off, or where external connections are blocked from the server.

all instances updating aug 25
All instances updating by quarter last updated. Source: Updates server

We’re continuing to see most instances using Mautic as the install source, with some growth in Docker and DDEV (the latter of which is primarily used for testing).

install source by quarter aug 2025
Install source by quarter last updated. Source: Updates server

There’s a discrepancy in the data in Q2 2024 where a mistake in the naming led to instances reporting back the source as ‘mautic’ instead of ‘Mautic’ which is why you’ll notice it’s missing the green bar in that quarter.

update versions aug 2025
Mautic version by quarter last updated. Source: Updates server

With the release of Mautic 7.0-alpha and beta we’re now starting to see more testing happening with this version, and gradually more users are updating from Mautic 5 to Mautic 6. There’s a fairly consistent proportion of instances that are still on Mautic 3 and Mautic 4, nowhere near as many who have subscribed to the Extended Long Term Support program which is a worry, as those instances are vulnerable to 11 security vulnerabilities, of which two are rated at the level of high or critical.

If you’re one of those instances, please be sure to update to Mautic 5 or take out an ELTS subscription as soon as possible to safeguard your customer data.

Community Health

This month you’ll have noticed our new social media channels launching, which gives us a platform to share more about Mautic as a product, aside from the activities that happen within the open source community.

Please help us to grow those channels by following them and engaging with the content:

We are always open to contributions, in particular:

  • Case studies: Contribute via cloning this template – as well as end-users, we can also take case studies of agencies who have had success with Mautic, as that’s just as important for people to know about people building a business around Mautic.
  • Testimonials from Mautic users/agencies: Contribute by submitting this form – feel free to pass to your clients.

We’ve also launched the Mautic World Conference web portal and tickets are already flying out the door – make sure to book your place soon as places at the in-person event in London on 3rd November and on the online conference on 6-7 November are strictly limited – once they’re gone, they’re gone!

We’ve got a few great sponsorship packages available too – come and feature alongside our amazing sponsors and establish yourself within the Mautic ecosystem! You can download our sponsors brochure here.

Conclusion

August reminded me that transparency and steadiness are our greatest allies. We navigated an unusual membership refund cleanly, accelerated revenue through Mautic World Conference sponsorships and early ticket sales, and kept core operations lean while we forecast tighter liquidity toward year-end.

Community activity dipped with summer holidays, yet contributors still shipped new releases, new members joined, and more instances updated – especially important has been the testing of Mautic 7.0 testing gaining pace.

I’m really looking forward to seeing the schedule shape up for the Mautic World Conference and hope to see many of you there!

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Ruth Cheesley

Ruth is an Open Source advocate with over 18 years of experience using and contributing to many different projects. Having served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world’s first Open Source Marketing Automation platform. Ruth is a lover of cats, a keen runner and flautist (but not at the same time!) and is based in the East of England.

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