Open Startup Report #29 – July 2025

A person holding their hand out with some gold stars falling from above into their hand against a pale blue background.

Key points

  • Finances: Significant boost from the GitHub Secure Open Source Fund, steady GitHub Sponsors and memberships; our expenditures are higher due to delayed employment invoices and costs associated with the Mautic World Conference event. A strong focus is needed on H2 income to stabilise cash flow.
  • Contributions: We continue to see strong organisational activity (Acquia, Dropsolid, Leuchtfeuer, Webmecanik and more) and many awesome individual efforts (Renato, John Linhart, Ayu Adiati, and many more), with new contributors joining to contribute across many areas.
  • Product and usage: We continue to see around 600 monthly trial signups and we’ve open sourced the Product Tour plugin for wider use. We’re going to be changing the pricing tiers next month for the Managed Mautic service as approved by the Council. We estimate around 25,000 active sites with Mautic tracking enabled and we’re continuing to see growing adoption of Mautic 5 and 6.
  • Community sprint outcomes: The Prague sprint advanced Mautic 7.0 alpha toward release and enabled a quality-first review of the application which resulted in several bug fixes and some key decisions to simplify email/form creation and rename campaigns to workflows which will be coming in future releases.

Finances

Income

This month we’ve had a large injection of funds thanks to the GitHub Secure Open Source Fund which two of our team participated in last month (read more in the blog post here) – we will receive $6,000 initially and then two more batches of $2,000 at 6 and 12 months respectively after the program.

We’ve seen a fairly steady income on our monthly sponsors and a small contribution from folks attending the community sprint in Prague.

This month we had quite a few renewals of individual memberships which was great to see!

DescriptionAmount
GitHub Sponsors$5760.10
Monthly sponsors$775
Sprint sponsors$60
Individual members$756.10
Total$7,351.20

Expenditure

This month there were two invoices for employment due to delayed approval resulting from queries on some changes in amounts due to tax changes.

We’ve incurred some expenses on behalf of the MautiCon event this month which will be recouped from the sponsorship when it starts to come in over the coming months. Our contractors, admin support and infrastructure expenditure remains steady, and there were planned travel expenses for the Community Sprint.

DescriptionAmount
Employment$17,580.3
MautiCon expenses$930.59
Contractors$700
Admin support$763.20
Travel$572.83
Infrastructure$370.85
Host fees$734.12
Payment provider fees$84.59
Total$21,736.48

Overall, we do need to focus more strongly on achieving our goals in the second half of the year when it comes to income, to ensure that our cash flow remains stable. More focus is coming on this in the coming months.

Contributions

These organisations are making Mautic and helping to grow our awesome community!

🔎 You can always take a look at the data for the last 90 days via this link: Mautic | Last 90 Days Report and you can now view this month’s report here: Mautic | Monthly Report for July 2025!

⬆️ = Increase from last month
⬇️ = Decrease from last month

Organizations

Most active companies

Acquia 137 (⬆️ 132.20%)
Leuchtfeuer Digital Marketing 93 (⬆️ 43.08%)
Dropsolid 91 (⬆️ 56.90%)
Webmecanik 69 (⬇️  34.91%)
Aivie 62 (⬆️ 31.91%)
Friendly 45 (⬆️ 9.76%)
Moorwald | Sven Döring 45 (⬆️ 66.67%)
UpScale 22
Comarch 21
Twentyzen 13

Top contributing companies

Dropsolid 47 (⬆️ 38.24%)
Acquia 41 (⬆️ 20.59%)
Aivie 38 (⬆️ 26.67%)
Webmecanik 24
Leuchtfeuer Digital Marketing 21 (⬆️ 31.25%)
UpScale 15 (⬆️ 650%)
Comarch 12 (⬆️ 71.43%)
Moorwald | Sven Döring 7 (⬆️ 600%)
ut11 2
Amrita School of computing 1

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we’ll make sure that you are attributed correctly! 

Individuals

A big thank you also to all the individuals who are helping us build this awesome community :mautibot: :hands-raised:

Most active contributors

Renato 210
John Linhart 126
Ayu Adiati 117
Anderson José Eccel 85
Zdeno Kuzmany 64
Rahul Shinde 59
Ekke Guembel 45
Sven Döring 45
Joey Keller 43
Ima-Abasi Effiong 24

Top contributors

Anderson José Eccel 44
Rahul Shinde 38
A.Sagitov 33
John Linhart 29
Ayu Adiati 27
Zdeno Kuzmany 23
Martin Vooremäe 15
Patryk Gruszka 12
Patrick Jenkner 10
Renato 7

Welcome to our new contributors this month 💖

OlgaMarchuk
tishaa17
Pep
martin-korf
Niels Aers
Zeroday BYTE
Greg Harvey
Lukas Scharnhorst
Isreal Hogan
jamesl
Marcos ‘Marcão’ Aurelio
InboxSOS
mcgumbel
Prajwal Prasad
Allan

Top supporters

Rahul Shinde 3
Achilles Poloynis 2
Carlo 1
Sascha Foerster 1
Tom Friedhof 1
Jasmine-Gift Kelvin 1
jamesl 1
Pep 1
mcgumbel 1
Favour Chibueze 1

Usage of Mautic

We’re continuing to see a steady rate of signups for the Mautic trials, with around 600 a month initiating a trial.

This month the team at Dropsolid has open sourced the Product Tour plugin which we’re using in the trials with a view to us developing it further and enabling more Mautic users to take advantage of it.

We also passed some changes to the pricing tiers in the Mautic Council which will be applied in August.

We’re continuing to see growth in sites that use Mautic tracking, with approaching 25,000 sites currently active and detected by BuiltWith.

July 2025 Open Startup Report 1
Number of domains with Mautic tracking enabled – red shows all domains, blue shows those still active – by the quarter when tracking was first detected. Source: builtwith.com

We are starting to see a strong uptake of Mautic 6, with around 75% of Mautic instances that are updating and sending data back to Mautic running version 5 or 6.

July 2025 Open Startup Report versions in use
Version of Mautic used by date last updated. Source: Stats server

This isn’t surprising because we only support updates to Mautic 4 under the Extended Long Term Support program now. As we’ve seen in previous years, we expect the gradual reduction of Mautic 4 and 3 instances as businesses update to more recent versions.

We know that many larger organisations will wait for Mautic 7.3 LTS to be released before updating from Mautic 5.2 LTS, given the shortened bridging release of Mautic 6, so it’s likely that we’ll see a slower uptake as a result.

Community Health

July saw Mautic’s annual Community Sprint happening in Prague – an opportunity for our community to come together for a couple of days and work on specific tasks together while physically co-located.

We know that these sprints are a precious opportunity to make progress on initiatives and this year was no different.

One team were tasked with finalising the work to release Mautic 7.0 alpha, and the other team were focusing on improving product quality. They broke out into pairs and worked through a list of every action that a user might take in Mautic, logging any bugs that they encountered, areas for improvement, and things that were confusing as a user. Quite a few were fixed and merged during the sprint but we have a full backlog on our GitHub Project Board.

Some critical decisions were made during the sprint as a result of this close review, including:

  • Removing the two types of email selection when creating an email
  • Removing the two types of form selection when creating a form
  • Renaming campaigns to workflows, to better align with the marketer’s vocabulary

You’ll see some of these changes coming over the next months – please consider helping us with reviewing and testing new features, bug fixes and enhancements: https://mau.tc/tester.

Conclusion

In my experience, months like July show how our community’s energy, transparent finances, and thoughtful product choices move us toward true digital independence. We shipped meaningful improvements through the Prague sprint, and saw steady growth in adoption and contributions. Where can you lend your strengths this month – reviewing, testing, mentoring, or sponsoring – to help us keep up this momentum? Take a look at https://mau.tc/contribute and help us move Mautic forward faster.

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Ruth Cheesley

Ruth is an Open Source advocate with over 18 years of experience using and contributing to many different projects. Having served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world’s first Open Source Marketing Automation platform. Ruth is a lover of cats, a keen runner and flautist (but not at the same time!) and is based in the East of England.

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Mautic graduates from the GitHub Secure Open Source Program

Mautic was selected to join the prestigious Secure Open Source Fund second cohort, a three-week intense program led by GitHub which saw our team learning about every aspect of security from experts across GitHub and the wider technology community.

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