So to be successful, it is imperative that you keep score of the numbers that matter. That is why we’d like to discuss the marketing scorecard.
Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.
This week we take a closer look at Honda, Panera Bread, and EasyJet making marketing headlines. Also, there’s a new twist on content marketing.
B2B marketing can feel overwhelming. If you’re familiar with B2C, business to consumer, marketing then you realize there are some major differences to know.
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