Getting started in B2B marketing can feel overwhelming. If you’re familiar with B2C, business to consumer, marketing then you recognize there are some major differences between this form of marketing and business to business marketing. This slideshare digs into the things which make b2b marketing different and how you can overcome them to be an expert b2b marketer.
A sovereign marketing stack isn’t just a set of tools – it’s a philosophy about how we manage data, privacy, and operational control. It’s about
Digital sovereignty is transforming how marketers manage campaigns, customer insights, and data privacy. By shifting from reliance on proprietary platforms to open source tools, marketing teams can take true ownership of their data, ensure compliance, and foster ethical, trust-driven relationships with audiences. This approach empowers marketers with long-term flexibility and control, setting a foundation for sustainable growth in a changing digital landscape.
I’ve been reflecting lately on a conversation I had with a community member who felt uncomfortable about the marketing emails they were receiving. “It feels
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