A sovereign marketing stack isn’t just a set of tools – it’s a philosophy about how we manage data, privacy, and operational control. It’s about
Digital sovereignty is transforming how marketers manage campaigns, customer insights, and data privacy. By shifting from reliance on proprietary platforms to open source tools, marketing teams can take true ownership of their data, ensure compliance, and foster ethical, trust-driven relationships with audiences. This approach empowers marketers with long-term flexibility and control, setting a foundation for sustainable growth in a changing digital landscape.
Now’s the time to submit your awesome Mautic projects for consideration – we can’t wait to read your proposals!
I’ve been reflecting lately on a conversation I had with a community member who felt uncomfortable about the marketing emails they were receiving. “It feels
Personalization drives better customer experiences, but it must be balanced with data sovereignty and privacy. The real challenge for marketers is using data ethically—delivering value while protecting trust.
In the world of digital marketing, personalization feels magical. We’re greeted with tailored content, spot-on recommendations, and messages that seem to speak directly to our
A comprehensive guide to zero-party, first-party, second-party, and third-party data for marketing automation beginners
London calling to the marketing world. And this November, the global Mautic community is answering that call at the Mautic World Conference 2025
‘Clean me up, Scotty’ – those were the words that launched our call to action for the Mautic Community Sprint in Prague on 9-10 July
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