
A practical guide to keeping ethics at the forefront of marketing
I’ve been reflecting lately on a conversation I had with a community member who felt uncomfortable about the marketing emails they were receiving. “It feels

I’ve been reflecting lately on a conversation I had with a community member who felt uncomfortable about the marketing emails they were receiving. “It feels

Personalization drives better customer experiences, but it must be balanced with data sovereignty and privacy. The real challenge for marketers is using data ethically—delivering value while protecting trust.

In the world of digital marketing, personalization feels magical. We’re greeted with tailored content, spot-on recommendations, and messages that seem to speak directly to our

A comprehensive guide to zero-party, first-party, second-party, and third-party data for marketing automation beginners

London calling to the marketing world. And this November, the global Mautic community is answering that call at the Mautic World Conference 2025

‘Clean me up, Scotty’ – those were the words that launched our call to action for the Mautic Community Sprint in Prague on 9-10 July

Key points Finances Income This month we’ve had a large injection of funds thanks to the GitHub Secure Open Source Fund which two of our

Mautic was selected to join the prestigious Secure Open Source Fund second cohort, a three-week intense program led by GitHub which saw our team learning about every aspect of security from experts across GitHub and the wider technology community.
The European Union will require accessible emails from June 2025. Make sure your Mautic campaigns are ready for everyone!
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