Open Startup Report #23 – January 2025

Celebration background with Colorful Party Flag and Falling Confetti

Key points

  • January kicked off well with a strong start for Mautic, achieving a total income of $59,869.20 and expenditure of $27,682.56.
  • We’ve released Mautic 6.0.0-alpha and 5.5.2 and seen an increase in the number of active instances and stable downloads per quarter.
  • The uptake of Mautic Trials continues to grow, averaging over 500 signups per month.
  • The launch of the new Mautic website is a huge step in Mautic’s growth as a product, allowing us to more clearly communicate Mautic’s features, and position it more effectively within the market.

Finances

Income

January has been a good month for income, with a Diamond tier renewal, a new Gold membership and a Community Tier renewal. Sponsorship remains stable, and we’ve had one new individual member.

DescriptionAmount
Corporate membership$58,940
Sponsorship$795
Individual membership$100
Affiliate payments (Mailfloss)$34.20
Total$59,869.20

Expenditure

This month we had invoices for December and January for employment as we missed the previous invoice due to vacations. As host fees are linked to income, they are higher this month on account of the higher income. We’ve also had the final invoice cleared for the Mautic Conference Europe which means we’ve paid all the remaining balances.

There were some travel costs relating to FOSDEM and State of Open Con this month, and some costs associated with sticker printing and business cards.

DescriptionAmount
Employment$17,948.56
Host fee$6.436.92
Events$1,796.06
Travel$605.37
Infrastructure$361.32
Payment processor fees$326.85
Marketing$207.48
Total$27,682.56

Contributions

A big thank you to all the organisations who have contributed to Mautic in January!

These organisations are making Mautic and helping to grow our awesome community.!

🔎 You can always take a look at the data for the last 90 days via this link: Mautic | 90 day report and you can now view this month’s report here: Mautic | Monthly Report for January 2025

⬆️ = Increase from last month
⬇️ = Decrease from last month

Organizations

Most active companies

Dropsolid 349 (⬆️ 65.40%)

Acquia 203 (⬆️ 3.57%)

Aivie 103 (⬆️ 80.70%)

Leuchtfeuer Digital Marketing 96 (⬇️ 15.79%)

Governikus 64

other.media 60

Friendly 48 (⬆️ 26.32%)

Crafting.email 41

Hostnet 34

UpScale 32 (⬇️ 64.04%)

Top contributing companies

Acquia 62 (⬆️ 82.35%)

Dropsolid 23 (⬆️ 91.67%)

Leuchtfeuer Digital Marketing 20 (⬇️ 31.03%)

UpScale 18 (⬇️ 35.71%)

other.media 15

Aivie 14

Webmecanik 11 (⬆️ 10%)

Comarch 8 (⬆️ 100%)

Merkur 2

Trianity Ltd. 2

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we’ll make sure that you are attributed correctly!

A big thank you also to all the individuals who are helping us build this awesome community! 🫶🏻

Individuals

Most active contributors

Mike Van Hemelrijck 195

John Linhart 189

Anderson José Eccel 122

Rahul Shinde 102

Gustavo Balduino 102

Alexander Nitsche 64

Jason Woods 60

Achilles Poloynis 59

Joey Keller 47

David Jarvis 43

Top contributors

John Linhart 44

Martin Vooremäe 18

Anderson José Eccel 16

Jason Woods 15

Rahul Shinde 14

Artem Lopata 11

Patryk Gruszka 8

Rohit Pavaskar 8

Zdeno Kuzmany 8

Ekke Guembel 5

Welcome to our new contributors this month 💖

jwohlers

Frank Seidinger

jgordon

Tautvydas

Levente Bajusz

pablocard

Corey Worrell

stevenx

Alexander Nitsche

Mohammad Zare Moghadam

David Jarvis aka DJ

Precious Ihire

Susan Odii

Peace Sandy

adam.w

Top supporters

Oliver Geisen 2

jwohlers 2

pablocard 1

adam.w 1

Joey Keller 1

Mike Van Hemelrijck 1

Lenon Leite 1

Miami City Man 1

Ekke Guembel 1

jgordon 1

Supporters are folks who have had conversations with people directly before they make a contribution, so most likely helping with that process.

This month we had 17 new contributors 🚀 (⬆️88.89%) and 79 new members joining the community! 💖 (⬆️ 21.54%).

Usage of Mautic

With the release of Mautic 6.0.0-alpha we’re now starting to see a small number of instances on this version, and a fairly stable percentage of Mautic 5 instances dominating the versions in use. We expect that this will be the case given that Mautic 5 is the Long Term Support release now, and we’re expecting to see some of the older versions starting to update over the coming months.

a graph of a number of different colored bars

In terms of the number of active instances, you can see that the trend in the number of sites sending telemetry to the updates server is going back up, and although we’re only a month into the quarter we’re on track to be continuing that growth path.

a graph with numbers and a line

Downloads over time continue to be fairly stable at around 4,000 per quarter – these are downloads via the mautic.org/download page.

a graph with red lines and numbers

Uptake of the Mautic Trials continues to grow strongly after an expected dip in December, we are averaging at over 500 signups per month which is great to see. We are also expecting a significant donation from a recently signed client who decided to continue their hosting, which should land next month subject to contracts being completed.

a graph with numbers and lines

In terms of the countries taking up trials, this largely reflects our web traffic and estimated usage distribution.

a colorful circle with lines

If we combine European countries we have around 18% of trial requests coming from the EU, closely followed by Brazil at 16% and India at 15%. The United States comes in at around 11% of all trial requests.

We do expect to see more coming from the EU and US in the coming months with the greater focus on data sovereignty and privacy due to legislative changes and geopolitical tensions

Community Health

This month saw a big project going live – our new website! It’s been worked on behind the scenes for the last six months and it was extremely exciting to see it finally out in the world.

I’m particularly excited that we’re finally able to position Mautic as a product and showcase its amazing features with the world. Members and partners also have much higher prominence on the new site, with a searchable database which highlights service providers in verticals and by the kinds of services offered.

We’re continuing to see growth in our contributors and active members and I’m looking forward to some exciting initiatives kicking off towards the end of this month with the Education Team – watch this space!

We also shared an update on the upcoming releases – with 6.0.0-alpha being released towards the end of the month and 5.2.2 as well, we’re now looking forward to finalising the required tasks for the 6.0.0-beta release, getting our first Extended Long Term Support release ready to launch next month, and also turning our eyes towards what’s going to be necessary for the upcoming Mautic 7 release. Read more about what to expect in the upcoming releases here.

Conclusion

We have certainly kicked the new year off in style, achieving strong growth in income and getting two new releases out into the world.

The launch of the new website is a significant milestone that positions Mautic as a product and showcases its amazing features to the world – I’m super excited to see this grow and thrive as part of the Marketing Team’s work on positioning Mautic within the market and growing our market share.

As we look forward to the upcoming releases and new initiatives from the Education Team, the community continues to expand, and the future looks bright. Let’s continue to build this awesome community together!

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Ruth Cheesley

Ruth is an Open Source advocate with over 18 years of experience using and contributing to many different projects. Having served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world’s first Open Source Marketing Automation platform. Ruth is a lover of cats, a keen runner and flautist (but not at the same time!) and is based in the East of England.

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