Mautic Open Startup Report #6 - September 2023

By Ruth Cheesley · PUBLISHED October 03, 2023 · UPDATED October 03, 2023

Key points

  • Mautic experienced a slowdown in memberships in September 2023, mainly due to vacations meaning there was little proactive outreach
  • Major expenditure was on establishing the new community governance portal, a cost-effective step towards self-management and better collaboration, replacing expensive proprietary tools.
  • The adoption of Mautic has seen significant growth, with a sharp increase in deployments on various websites.
  • The Mautic community expanded with the establishment of new meetup groups in Barcelona, Spain, and Douala, Cameroon, increasing local engagement and enthusiasm.
  • To continue this positive trend, Mautic seeks to amplify its impact within the business ecosystem and raise awareness of the power of Mautic.

Finances

Income

This month has seen a steady trickle of people becoming members, alongside another corporate membership. If you dig into the accounts, you'll note that this was refunded - that is purely because the membership was created under a personal profile by accident, so this will be resubscribed imminently with an organizational account.

There was a delay in processing the incoming payment from Acquia this month, so it has not yet landed.

We had a $1, one time contribution come in this month which is listed for completeness.

Description Amount
Income from Open Collective - memberships, individual $250
Income from Open Collective - memberships, corporate $1200
Income from Open Collective - monthly $985
Income from Open Collective - one time $1
Income from GitHub Sponsors $450
Total $2,886  

Expenditure

This month the expenses for setting up and configuring our new central community governance portal landed. We are using an open source tool - https://decidim.org - which is super powerful, and we are intending that it will in the future replace other proprietary tools which we pay quite a lot of money for.

Octree helped us to set up the infrastructure and configure it for us - in particular enabling us to connect with our existing logins. Going forwards we will manage the day today running of the instance and they will assist us with any upgrades that we may need, plugins that need installing or developing - we can also do some of that ourselves via GitHub if we have developers with experience in Ruby.

Description Amount
Infrastructure $336.93
Octree consultancy - Decidim $2270.49
Host fees $288.60
Total $2896.02

Contributions

Hats off to these organizations for making Mautic epic and fuelling our growth! Ready to dive into the data?

Here are the last 90 days' stats: https://savannahcrm.com/public/overview/2b4590bf-cad0-4c71-870a-6f942a25f8fe.

This month’s details available at Mautic | Monthly Report for September 2023

Want your organization to shine here? Start contributing now!

Organizations

Most active companies

Friendly 92 (⬆️ 17.95%)

Dropsolid 79 (⬆️ 61.22%)

Lead Genius 56 (⬆️ 3.70%)

Leuchtfeuer Digital Marketing 49 (⬇️ 19.67%)

Acquia 46 (⬇️ 68.71%)

Matic Zagmajster s.p. 46

Webmecanik 40 (⬇️ 25.93%)

Effecty 19

rectorphp 18

Twentyzen 14

Top contributing companies

Acquia 30 (⬇️ 9.09%)

Dropsolid 28 (⬆️ 366.67%)

Webmecanik 19 (⬇️ 5%)

Leuchtfeuer Digital Marketing 9 (⬇️ 55%)

rectorphp 7

Comarch 7 (⬆️ 75%)

Aivie 4 (⬇️ 63.64%)

Matic Zagmajster s.p. 3 (⬆️ 50%)

Lead Genius 2

Effecty 1

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Individuals

Thank you, contributors, for your incredible support and work. Let's give a warm welcome to our new contributors too! 🎉

Most active contributors

Joey Keller 92

Bill F 73

Mattias Michaux 58

Robin Tindall 56

Matic Zagmeister 46

Jan Linhart 43

team 36

Ekke Guembel 31

Zdeno Kuzmany 21

Klaas 19

Top contributors

Jan Linhart 29

Mattias Michaux 23

Zdeno Kuzmany 18

Tomas Votruba 7

Patryk Gruszka 6

Volha Pivavarchyk 4

Markus Staab 4

Matic Zagmeister 3

Patrick Jenkner 3

Tim Mallezie 3

Welcome to our new contributors this month 💖

swebetech

Alan Syrgak

Martin

carlosatfongo

vcdesigns

Tim Mallezie

Markus Staab

Julien Mercier

Klaas

pstevens

jcrandell7

quincia

Top supporters

Matic Zagmeister 3

Robin Tindall 2

team 2

swebetech 2

pstevens 2

Leon-Elias Oltmanns 1

Norman Pracht 1

Joey Keller 1

Tom McLellan 1

Ekke Guembel 1

Supporters are folks who have had conversations with people directly before they make a contribution, so most likely helping with that process.

This month we had 12 new contributors 🚀 (⬆️ 9.09%) and 72 new members joining the community !💖 (⬆️ 2.86%)

Usage of Mautic

You can see from the charts that the rates are coming back up to normal as we come to the end of the quarter.

Image
A chart showing Mautic downloads over time
Mautic downloads over time.  Source: mautic.org/download asset downloads

We now know that there are around 1,000 downloads a month via composer, and somewhere around 600 a month by the traditional download route which we are able to track. We're not able to track downloads directly from Github at this time, or those who do not consent to us holding their information.

From the deployment side of things, we are seeing a sharp increase in the number of websites which have Mautic tracking embedded on them.

Image
 a chart showing the live instances over time
 Chart showing all active websites with Mautic tracking currently enabled, by date Mautic was first detected. Source: Builtwith.com

We know that some of the increases over the last quarter have been multiple websites by the same company having tracking installed, but many are individual organisations.

Either way, it is great to see the strong growth in sites being deployed with Mautic tracking.

Community Health

This month we have seen two new meetup groups getting started, one in Barcelona, Spain and one in Douala, Cameroon. I'm always excited to hear when people want to start a meetup group because it means that there's people locally who are passionate about Mautic and want to spread their passion and help others to learn about Mautic.

With our new upcoming community portal we have much more capacity to create meetup groups and support you with sharing Mautic in your local community. I hope to see many more groups starting up over the coming months. It's a great way to meet new people, learn from others and of course to give something back to the project.

If you're interested in starting a meetup group, everything you need to know can be found here: https://contribute.mautic.org/community-team/meetup-guidelines

You can submit a proposal to create a new meetup group via the new community portal once it is launched -  watch this space!

In general terms the Mautic community continues to grow at a steady rate, but as I said last month, steady needs to turn into an upwards trend if we are really to take Mautic to the next level.

Image
A chart showing all new active  and returning members
Member activity in the Mautic community. Source: Savannah CRM

We need to get the word out about Mautic and make sure as many people as possible hear about the opportunities that are available both using Mautic within their business and growing a business based on Mautic services.

If you're inspired to help us with this please do get involved with our marketing team! You can join this by heading over to our slack channel, #t-marketing - we would love to hear your ideas!

Conclusion

In conclusion, Mautic has experienced promising and consistent growth this month, both in regards to revenue and community engagement. We continue to see individuals and companies starting to contribute, which is a wonderful sign both that people understand how important it is to help Mautic's ongoing growth, but also that they are  able to find ways to contribute.

Growth in membership is a little concerning, and has slowed somewhat this month however this hasn't been helped by me being away on vacation meaning that there has been little proactive outreach this month. Next quarter the focus will be much more on developing our membership base.

The establishment of new meetup groups and the increase in websites using Mautic for their tracking are strong signs of growth, but we really do need to focus on outreach and getting the message outside our bubble about the potential that Mautic offers, both using Mautic within a business and also building a business around providing services to Mautic users.