Stay informed with the latest updates, resources and tips for marketers using Mautic , including new features, strategies, webinars and more.
The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.
So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.
When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.
This omni channel approach should help you see marketing differently. It’s time we see marketing not as campaigns or headlines, but as value creation.Â
So to be successful, it is imperative that you keep score of the numbers that matter. That is why we’d like to discuss the marketing scorecard.
Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.
Take a closer look at the marketing perspective of State Farm Insurance and how they use humor and surprise to connect with their target audience.
The traditional video and digital video industries were on a collision course. Many industry “experts” claimed that traditional Hi8 tape was better quality.
The thrill of new software, the right approach for marketing automation and the skill of marketing experts. Don’t fall for this common tech trap.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Hosted by Hostnet.
MAUTIC is a trademark of the Mautic project of the Open Source Collective.
Use the search bar above by typing terms and pressing enter.