Introducing Mautic with AI to drive greater engagement for a large heavy industry operator

  • Active in: Industry
Image of a laptop screen with illustrations on the screen of a pink spiders web like image with an envelope on top of it which says '+20% converted leads'.
1life logo showing part of visiativ underneath the multicoloured words of their logo and a 1 L icon in a black box to the left.

1Life is a digital expert of heavy industry and also known as an expert in Cegid ERP integration.

Before the adoption of a marketing automation platform, 1Life was doing most of the marketing operations manually:

  • Sending email manually from end user requests
  • Sending marketing blast emails to cci user list form standard mailbox with daily limitations for deliverability matters
  • Low results and deliverability penalties
  • No statistics and analysis possible
  • Time consuming

Without marketing automation, the marketing team was generating about 50 Marketing Qualified Leads (MQLs) per year.

Quick facts

  • +500 000 automated emails/year
  • +400 sales qualified leads/year
  • Qualitative end user behavior data for the sales team
  • With AI
    • +24,5% openers
    • +200% clickers

Background

Facing these limitations, 1Life has been considering adopting a marketing automation software to boost productivity, measure the effectiveness and performance of its actions and improve the lead generation.

Aims

  • Automating the marketing activities
  • Raising the performances of the actions
  • Measuring and enhancing the campaigns

Outcomes

First, 1Life has been trained about the marketing automation best practices and strategies by Webmecanik. This also includes the best way to use all the Mautic features.

Then, the core of the marketing automation platform features are: dynamic segmentation and campaigns.

  1. Define personas and segmentation
  2. Define campaigns and scenarios you want all the targeted contacts to follow
  3. Create the appropriate content for each steps of the campaigns

Why Mautic?

Mautic was a great candidate and they chose to adopt it with a technical partner with a strong knowledge of the community, the software itself and providing a SaaS version with all the enterprises services an organization must expect when putting such a software in the middle of its sales and marketing processes (reliability, maintenance, scalability, end user support, etc.)

The final result

After putting all the automation in place, 1Life has been measuring the statistics and started to introduce some AB testing changes to enhance the performances of its actions.

Relying on Webmecanik solution, they also started to use AI features to:

  • autogenerate object of email and introduce this in AB testing
  • optimize sending time to contact with AI to send on right timing to each contact depending on its activities history

This introduced a game changer to their statistics boosting their performance by +24% on openers and +200% on clickers!

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Webmecanik

Webmecanik offers the first SaaS solution for Marketing Automation based on Mautic open source. Including modern and intuitive email and page builder, AI features to boost your marketing performance, high quality support, scaling and SLA. Located in France, more than 700 companies as startups or banks and 40 agencies reselling, automate their marketing and sales […]

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Services provided on this project:
  • Analytics, Consultancy, Mautic Development, Software as a Service (SaaS), Support, Training

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