Scaling email marketing with multi-tenant Mautic for an ecommerce SaaS solution

  • Active in: Technology
Dark blue background with a circle in the middle with the Mautic logo in it, and four icons representing different technology tools in circles connected to Mautic logo with dotted arrow lines.

The client, a group of business leaders and entrepreneurs offering solutions to marketplace sellers, sought a system to automate marketing for their eCommerce SaaS venture. After discovery, Axelerant recommended Mautic and delivered an MVP hosted on a multi-tenant Mautic setup with single sign-on and seamless client onboarding.

Background

General Background:

The project centers around a customer company dedicated to supporting entrepreneurs in developing and launching their ideas. Their core mission is to help startups build effective roadmaps and refine their strategies until they achieve successful market entry.

Aims

The company operates a subsidiary venture that provides an ecommerce solution tailored for brands looking to create and scale their own online platforms. Automation is crucial in this context as it streamlines marketing processes, manages large volumes of email communication, and integrates seamlessly with ecommerce operations.

The need for automation arose from the desire to provide a comprehensive solution that integrates marketing and ecommerce management in one platform. By automating email marketing, customer onboarding, and other marketing functions, the company can offer a robust, scalable solution that meets the demands of a growing number of users and enhances the overall user experience.

The aim is to offer a unified system that automates various marketing tasks, enhancing efficiency and effectiveness for their clients.

Outcomes

  •  Integration: Mautic integrated effectively with the ecommerce platform, providing a unified system for marketing automation.
  •  Scalability and Performance: The use of Kubernetes and multi-tenancy setup ensured the system could scale and handle large volumes of email without performance issues.
  •  Customization: Customizations such as SSO, custom roles, and email templates were implemented to tailor Mautic to the customer’s specific needs.
  •  Quick MVP Development: The MVP was developed and deployed rapidly, enabling testing and validation of the solution before full-scale implementation.

Why Mautic?

Mautic was chosen due to its capabilities in managing complex marketing automation needs within a multi-tenant environment. It provides a flexible and scalable platform ideal for handling high volumes of email communication and integrates well with other systems.

The decision to use Mautic was based on its ability to deliver the required features and functionality for the project’s objectives, including multi-tenancy support, scalable performance, and customizable automation features.

The final result

  •  Effective Email Marketing Tool: The customer now has a robust email marketing solution that complements their ecommerce platform.
  •  Reduced Maintenance Costs: The multi-tenancy architecture lowered maintenance costs for clients.
  •  Efficient Onboarding: The Onboarding API and automated scripts simplified the client onboarding process and setup of Mautic instances.
  •  Scalability: The solution supports scaling to accommodate growing numbers of customers and email communications effectively.

Future plans

  •  Further Customizations: We will continue to work on additional customizations based on the customer’s evolving needs. This includes further refining the platform, adding new features, and implementing any requested modifications.
  •  API Integrations: We will explore and implement additional API integrations to enhance functionality and streamline workflows. This could include integrating with other tools or services used by the customer.
  •  Mautic Upgrades: We will assist in upgrading Mautic to ensure it stays current with the latest features and security updates. This will help maintain the system’s effectiveness and security.
  •  Feature Renaming and Branding: We will assist in renaming features and customizing the platform to better reflect the customer’s brand and specific needs.
  •  Training and Support: Providing ongoing training and support to ensure the customer’s team can effectively utilize all aspects of Mautic, including advanced features and best practices for email marketing and automation
Share this case study:

As a member or partner of Mautic, the provider who contributed this case study are listed on our Partners Directory. Find out more and drop them an enquiry.

Axelerant

Get in contact
Services provided on this project:
  • Consultancy, Mautic Development, Multi-tenant installations, Support, Training

More case studies

comarch-office

Implementing a centralized marketing tool in large enterprise to ensure consistent messaging

Businessman and businesswoman working in office

Automating and segmenting candidates based on engagement with resources

Photo of the Lehner Versand AG building

Sending over a million personalized multilingual emails daily in an ecommerce business

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

MAUTIC is a trademark of the Mautic project of the Open Source Collective.

Get started now
About
Support Mautic
Social links
Facebook-f X-twitter Linkedin-in Threads Instagram Mastodon Youtube

Search

Use the search bar above by typing terms and pressing enter.