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For marketers
deborahsalves

Defining Email Marketing and Marketing Automation

A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.

For marketers
jeffseevers

Starting Your Marketing Automation Journey

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

For marketers
jeffseevers

How to Automate Your Marketing Scorecard

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we’d like to discuss the marketing scorecard.

For marketers
jeffseevers

Marketing Automation Begins With a Touch

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

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