open source marketing

Stay up to date with all the news from across the Mautic universe.

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For marketers
deborahsalves

Defining Email Marketing and Marketing Automation

A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.

For marketers
jeffseevers

Starting Your Marketing Automation Journey

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

For marketers
jeffseevers

Omni Channel Marketing: A Short Primer

This omni channel approach should help you see marketing differently. It’s time we see marketing not as campaigns or headlines, but as value creation. 

For marketers
jeffseevers

How to Automate Your Marketing Scorecard

So to be successful, it is imperative that you keep score of the numbers that matter. That is why we’d like to discuss the marketing scorecard.

For marketers
jeffseevers

Marketing Automation Begins With a Touch

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

For marketers
jeffseevers

Disruption. Are you prepared for change?

The traditional video and digital video industries were on a collision course. Many industry “experts” claimed that traditional Hi8 tape was better quality.