marketing tech

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For marketers
jeffseevers

The Great Marketing Automation Collaboration

The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.

For marketers
jeffseevers

Disruption. Are you prepared for change?

The traditional video and digital video industries were on a collision course. Many industry “experts” claimed that traditional Hi8 tape was better quality.

For marketers
dbhurley

The Marketing Automation Tech Trap

The thrill of new software, the right approach for marketing automation and the skill of marketing experts. Don’t fall for this common tech trap.

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