marketing strategy

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For marketers
deborahsalves

Defining Email Marketing and Marketing Automation

A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.

For marketers
jeffseevers

3 Secrets For Growing a Community Online

Community is more than simply a group of buyers. Community seeks to connect with your brand. They’ve connected to your central idea and want to share it.

For marketers
jeffseevers

How to Make Marketing Automation Personal

So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.

For marketers
jeffseevers

Starting Your Marketing Automation Journey

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

For marketers
jeffseevers

Omni Channel Marketing: A Short Primer

This omni channel approach should help you see marketing differently. It’s time we see marketing not as campaigns or headlines, but as value creation.