Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand.
The ability to deliver your email marketing campaign is not based on whether you can sidestep spam filters. It is in your ability to develop trust.
Community is more than simply a group of buyers. Community seeks to connect with your brand. They’ve connected to your central idea and want to share it.
On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.
The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.
The traditional video and digital video industries were on a collision course. Many industry “experts” claimed that traditional Hi8 tape was better quality.
Here are three of the most common marketing automation mistakes, and suggestions for preventing these mistakes in your own organization.
View this presentation on the topic of understanding and beginning marketing automation, tips, tricks, and ideas to help get you started.
Marketing automation is not a scary concept or theory. Here’s a recent talk given by @mbabker at a conference where he makes marketing automation easy.
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