Email marketing remains a cornerstone in the digital marketing toolbox for businesses big and small. Keeping on top of the latest developments in the industry is therefore vital to ensure your success. Here’s some important news about sending to Gmail addresses that you may need to factor into your marketing.

A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.

Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.

The ability to deliver your email marketing campaign is not based on whether you can sidestep spam filters. It is in your ability to develop trust.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.

With so much buzz around marketing automation it can be easy to do marketing automation wrong. Here's 3 suggestions to do it the right way.

This week's Monday marketing news from Mautic brings stories from Hollywood blockbusters, fast food restaurants and some new email marketing statistics.

Identifying your target audience should always be one of the first things you do when beginning your marketing automation process.

Email marketing and Google email address ads, ad blocking and a special marketing automation InfoWorld award winner.