Did the marketing teams at these airlines not see the customer journey that concluded with unhappy customers leaving their flights each day?

Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.

A well developed marketing strategy and effective automation solutions can monitor patient actions and create a more aligned patient experience.

 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.

Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.