At the heart of Mautic is the powerhouse that we call the Campaign Builder.
An intuitive drag-and-drop interface allows you to quickly build your marketing campaigns, incorporating positive and negative decision trees, conditions and actions, all of which can be delayed with static – specific date/times – or dynamic – after a specified period has elapsed – delays.
The Jump to Step action allows you to move contacts between campaign steps, and you can even push the contact to a third-party integration or move them to a completely different campaign within the workflow.
Now that’s what we call a powerful marketing automation engine!
With Mautic your contacts enter campaign workflows either by completing a campaign form, by becoming part of a static or dynamic segment, or a combination of both.
Quickly build out complex automation workflows in the Campaign Builder for everything from engaging with a contact requesting to download a resource to identifying and flagging up potential high net worth customers from cross-channel marketing campaigns to your sales team.
With Mautic’s multilingual and A/B testing functionality you can serve a worldwide audience with ease, assessing what resources and messaging best meets your needs and leading with that, driving higher conversions and engagement..
Mautic’s Campaign Builder doesn’t only drive email campaigns, it can also be used to change the content on your website based on defined conditions.
Why show a newsletter signup form when your contact is already on the newsletter?
Instead, Dynamic Content can push a more relevant call to action, tightly tailored to their interests, which is much more likely to result in a conversion.
The sky is the limit with Dynamic Content, you can customize the contact’s experience in any way, based on any of the data held in Mautic.
Mautic allows you to push contacts to third party integrations within a Campaign, which enables you to ensure that all systems across your business have the latest information about your contacts.
Whether you’re handing a contact off to the Sales Team or updating user profiles in your Customer Data Platform, the Campaign Builder is your central engine to push and pull data from your integrations.
Bi-directional synchronization for some integrations means that both systems can be kept up to date with the marketer deciding on the direction of flow of data, enabling your business to always have an up to date understanding of the customer in the right place, at the right time.
Easily create, personalize and A/B test all your marketing and transactional emails with our powerful, intuitive drag-and-drop interactive builder.
Learn how Mautic automates and optimizes the lead journey from capture to conversion, enhancing the efficiency and effectiveness of your marketing campaigns.
Explore how Mautic’s landing page builder enables you to deliver targeted messaging which attracts and engages your ideal prospects.
Discover how Mautic’s customizable lead scoring helps you identify and focus on high-quality prospects.
Mautic is a game changer for our company. It allows us to run customized campaigns to execute robust inbound marketing strategies and attract new customers as well as keep existing ones informed of current developments.
The automation with the flexibility and control that Mautic offers, as well as the open source technology, has really taken our marketing and especially our privacy efforts to the next level.
At diib, we use a multi-tenant install of Mautic to deliver a wide array of different services to our clients.
Mautic helps us set up email campaigns, collect leads for clients, and create tailored solutions for our clients’ needs.
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