Mautic’s automated, flexible lead scoring system allows you to assign points based on lead interactions to prioritize potential customers effectively. You can even create your own point groups to categorize activities based on your specific needs.
By distinguishing between low-value activities (like newsletter sign-ups) and high-value actions (such as attending webinars), Mautic ensures a focus on quality leads.
With Mautic there are many ways to adjust the points associated with your contacts.
It’s possible to add and remove points immediately upon an event occurring (such as opening an email) with triggers, adjust scoring following a form submission with form actions, or change point totals as a part of a campaign workflow.
You can also manually add and remove points for fine-tuning.
You can implement a decay model which reduces scores for inactive leads, maintaining accuracy and relevance over time.
Using Mautic’s built in systems you can incrementally reduce a contact’s score by a fixed amount each week once they reach a defined peak score, ensuring that you can capture contacts who disengage for a while and then return – much more sensible than zeroing out their score if they didn’t make a purchase first time round.
Additionally, suppression segments can be used to filter out irrelevant contacts, ensuring the sales team engages only with the most promising prospects.
Sometimes you’re interested in a rolled-up view of the company’s engagement, rather than individual contacts – especially if you’re applying Account Based Marketing (ABM).
Mautic has company-based scoring as well as contact-based scoring, so you can also increase and decrease company scores in the same way.
This enables you to get a high-level view of companies that are more aligned to your sales goals, giving the marketer the ability to prioritize leads accordingly.
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We implement Mautic for many of our clients as it is a very reliable automation tool. It helps us very easily convert and manage well-nurtured leads in an easy way. For our clients, it has been a top-notch add on.
Reporting is very easy, uploading data is a piece of cake, we really love Mautic in every way possible.
We recommend Mautic if you want to take the juice out of automation.
I use Mautic’s email marketing engine as a way to generate marketing qualified leads for different businesses in various sectors such as Technology, Cloud Computing, Real Estate, Electronics, and many more.
The structure of Mautic is easy to implement and understand and the flexibility to modify Mautic according to the requirements is commendable.
Mautic allows us to run email marketing campaigns to the various users and helps to keep track of different statics required in the reporting.
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