The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.
Meet Linh Nguyen, community member from the UK who is this month’s Community Spotlight!
So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.
This is the time of year when Google announces their annual Google Summer of Code projects and Mautic will be applying to be accepted into the 2016 program
When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.
This omni channel approach should help you see marketing differently. It’s time we see marketing not as campaigns or headlines, but as value creation.
So to be successful, it is imperative that you keep score of the numbers that matter. That is why we’d like to discuss the marketing scorecard.
Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.
Take a closer look at the marketing perspective of State Farm Insurance and how they use humor and surprise to connect with their target audience.
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