Can you believe it: It is already the fourth time that the Mautic community celebrated its world-wide online conference, in addition to the yearly in-person conferences.
The event kicked off with 2×3 hours long, hands-on training sessions for new Mautic users. The training was designed as an interactive business simulation focused on cold emails, nurturing campaigns, and WooCommerce integrations with Mautic.
Then, from June 21st to June 22nd, attendees from around the world gathered virtually to learn, share, and connect. The conference was filled with inspiring keynotes, informative sessions, and engaging networking opportunities.
The conference kicked off with a welcome address by our keynote speaker, Dmitry Kudrenko – CEO of Stripo – who set the tone for the rest of the event. Attendees were then treated to a series of informative sessions covering a wide range of topics, including marketing automation, digital marketing, and customer experience.
At the core of the event, like always, was “The Mautic Update” by project lead Ruth Cheesley: A comprehensive roundup of everything Mautic, including some breaking news and unique insights regarding the Mautic project as well as the product.
Sessions within the event were led by industry experts who shared their knowledge and insights, providing attendees with valuable takeaways that they could apply to their businesses.
Integration, plugins and DXP
Aligned with Mautic’s next steps in the world of the Digital Experience (DXP), many tracks approached topics regarding Mautic integrations, plugins and using the API. Luiz E. O. Fonseca, for instance, had lots of tips for end-user marketers to enhance their workflows using low-code, open-source tool nodemation (n8n).
Leo Schuler took a look at a more code-based solution for marketers dealing with B2B strategies. By hooking into Mautic’s core and custom scripts, his session showcased an idea for managing duplicate form submits.
Also focusing on managing leads and enhancing nurturing campaigns, Rodrigo Demétrio’s track showcased how to connect Mautic stages to a sales pipeline with a new Mautic plugin. With a drag-and-drop interface, the plugin offers a sales funnel that can also connect Mautic to other CRM tools.
It’s all about the customer
Who doesn’t like to play games and have fun? From this starting point, Vladimir Mladenov presented two case studies of how gamification can enhance a marketing campaign. Using Mautic focus items alongside tools such as forms and segments, the examples showcased wheel of fortune, quiz and memory game options for lead acquisition and qualification.
Networking and community building
One of the additional highlights of the conference was the networking opportunities. Attendees were able to connect with each other through the conference platform, allowing them to build relationships and share ideas. The virtual networking sessions were a huge hit, providing attendees with an opportunity to connect with like-minded professionals from around the world.
Also well received were the different language tracks enabling localized communities to gather and build out ties and foster regional connections. Discussions about how to strengthen local engagement and the surrounding communities brought to light quite interesting ideas on how to regionally strengthen the ecosystem and make more people aware of the value Mautic could bring to the specific local challenges.
Another highlight of the conference was the virtual expo hall, where attendees could explore the latest products and services from a variety of vendors. The expo hall was a great place to learn about new technologies and solutions that could help attendees take their businesses to the next level.
Overall, the Mautic Conference Global 2023 was a huge success. Attendees left the conference feeling inspired, informed, and connected.
Missed something? There’s still time
We would like to thank our sponsors, speakers, and attendees for making this event a success. We are already looking forward to next year’s conference and can’t wait to see what the future holds for the Mautic community.
If you missed the conference, don’t worry! You can still access the recorded sessions by purchasing a ticket as the event will be open for the next week, or you can wait a few weeks until we release the videos. We hope to see you at our next event!
