Community is more than simply a group of buyers. Community seeks to connect with your brand. They've connected to your central idea and want to share it.

A well developed marketing strategy and effective automation solutions can monitor patient actions and create a more aligned patient experience.

Lately, we've seen many businesses offer “free marketing automation software”. But are they? Mautic is free and will be forever.

 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.

Meet Jeff May, Mautic community member and this month's Community Spotlight!

The collaboration between technology & marketing is critical. In some cases, these two functions operate in silos, each one focused on their own goals.

Meet Linh Nguyen, community member from the UK who is this month's Community Spotlight!

So stop staring out the window, get the umbrella, go out in the rain and get personal. Because when you do, your marketing efforts will feel less automated.

When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.

This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation.