Open Startup Report #33 – November 2025

Photo of a wooden table with a music score and a glass cup of tea beside it, with autumnal coloured leaves scattered around.

Writing this report, I’m still buzzing from the energy of the Mautic World Conference in London. Kicking off November with around 80 attendees and 12 sponsors at Sea Containers was a reminder of why we do this. The feedback was so overwhelmingly positive that I’m delighted to confirm we plan to be returning to the same venue for the first week of November next year, with all our sponsors already expressing a wish to join us again.

However, leading an open source project means holding space for both celebration and hard truths. While our community connection is stronger than ever, our financial reality is challenging as you will read in this report. This month, November’s elections highlighted the importance of governance, but governance requires a sustainable vessel to steer.

With our reserves currently depleted due to lower-than-projected income from our key revenue streams, we are facing a critical period. I want to be transparent: without a turnaround in our financial situation, I will be presenting a significant budget revision and potential cuts for next year at the General Assembly in January. If you have ever considered becoming a member (as an individual and/or an organization) to support Mautic’s independence, now is the time.

Finances

This month we saw more income for the Mautic World Conference ticket sales, as the event happened at the start of the month.

We also had quite a lot of individual member renewals and new members joining this month, typically because we have voting for the Council elections in November/December which requires membership.

If you’re not yet a member, please consider joining – it really helps with the sustainability of the project to have a wide, diverse membership base.

Here is the breakdown of our finances for the month:

Description

Amount

INCOME

Event tickets

$1,416.17

Corporate members

$1,200

Individual members

$920.35

Monthly sponsors

$730

Total Income

$4,266.52

EXPENDITURE

Mautic World Conference

$4,104.94

Contractor Invoice (Barsha Devi, Oct 2025)

$700

Host fees

$432.54

Admin support

$407.04

Infrastructure

$398.47

Domain renewal

$258.82

Payment processor fees

$124.31

Total Expenditure

$6,426.12

As you can see we have another month with the outgoings exceeding the income. We had to defer payment of our employment expenses this month because we are waiting on some invoices to be paid for corporate membership renewals, so the actual expenditure should be much higher.

Our income from sources like the Extended Long Term Support program, managed Mautic hosting and corporate membership is much lower than we had projected this year, so this has meant that we have depleted our financial reserves.

This is something I will be addressing with a budget revision to be shared at the General Assembly in January.

Celebrating our community

A big thank you to all the organisations who have contributed to Mautic in November!

These organisations are making Mautic and helping to grow our awesome community.

🔎  You can always take a look at the data for the last 90 days via this link: Mautic 90 Days Report and you can now view this month’s report here: Mautic | Monthly Report for November 2025!

⬆️ = Increase from last month
⬇️ = Decrease from last month

Most active companies:

Leuchtfeuer Digital Marketing 176 (⬆️  51.72%)

Acquia 146 (⬆️  19.67%)

Moorwald | Sven Döring 97 (⬆️  1.04%)

Friendly 66

Dropsolid 65 (⬆️  225%)

Webmecanik 64 (⬆️  178.26%)

Aivie 50 (⬆️  85.19%)

Comarch 45

Casfer 15

codeenigma 10

Top contributing companies

Acquia 60

Aivie 23 (⬆️  43.75%)

Webmecanik 8 (⬆️  60%)

Dropsolid 7

Leuchtfeuer Digital Marketing 7 (⬇️ 12.50%)

Comarch 6

UpScale 4 (⬇️ 66.67%)

FireMultimedia 2

Casfer 2

Moorwald | Sven Döring 1 (⬇️ 50%)

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we’ll make sure that you are attributed correctly! 

A big thank you also to all the individuals who are helping us build this awesome community :mautibot: :hands-raised:

Most active members

John Linhart 131

Ekke Guembel 98

Sven Döring 97

Joey Keller 61

Norman Pracht 47

Ayu Adiati 46

Patryk Gruszka 45

Ima-Abasi Effiong 45

Maryblessing O. 40

Fisayo Afowowe 38

Top contributors

John Linhart 45

Rahul Shinde 20

Miroslav Fedeleš 11

Patryk Gruszka 6

Zdeno Kuzmany 6

Anderson José Eccel 6

Ayu Adiati 4

Martin Vooremäe 4

Hannes 3

Adrian Schimpf 3

Welcome to our new contributors this month 💖

Kadri Adekunle Mayowa

gregharvey

Tom Mairs

Ashwini Kumar

Edge-Seven

fmm-rwalraven

Lokesh9106

Aarplexan

Alexander Petermann

This month we had 9 new contributors 🚀 (⬇️ 26.67%) and 49 new members joining the community! 💖 (⬇️ 14.04%).

Community health

We continue to see a positive trend in the GitHub Stars for the main Mautic repository, which puts us on target to achieve 10,000 stars by this time next year. I think we could achieve it much sooner with the great work our Marketing team are doing, though!

GitHub stars Oct 2026 with projected count
Source: GitHub Star count via OSInsights

We continue to see a strong interest in our free trial of Mautic, with a fairly even spread by world region, as depicted in the pie chart below. This shows that there truly is a global interest in Mautic, and need to cater to a global audience.

Trial signups by world region Nov 25
Source: Trial signup form, Mautic instance

Interestingly, we’ve continued to see a drop off in trial signups since August 2025, however this could also be explained by seasonal variations as we saw a similar drop last year. It’s something we’ll continue to monitor in the coming months.

trial signups nov 25
Source: Trial signup form, Mautic instance

We’re also continuing to see a strong growth in new sites that are deploying Mautic tracking – this chart shows data from builtwith.com with the date when Mautic tracking was first detected along the x axis, and the cumulative count of currently active sites in the blue line with the quarter on quarter growth in active sites in the green line.

qonqgrowth active sites
Source: builtwith.com

This data should always be used cautiously because it’s not a direct correlation to the number of active Mautic instances. Some don’t use website tracking, some put the same tracking code on multiple websites, sometimes there are false-positive results, and sometimes the builtwith bot can’t access the site to check for the tracking code.

When we consider all sites that have ever had tracking installed (this includes those who no longer have the tracking active, as detected by the builtwith bot), we see similar growth trends. In this chart we see a very large spike in Q3 2023 – this was when a large domain name provider installed the tracking code from a single Mautic instance on each of their parked landing pages, and then removed it by Q1 2024.

all time sites q on q growth rate

Concluding comments

As we look at the metrics for November, the story is one of global reach and steady adoption. We are on a clear trajectory to hit 10,000 GitHub stars by next year – though knowing our marketing team, I suspect we’ll get there sooner. It is also encouraging to see the continued growth in active sites using Mautic tracking as detected by BuiltWith, validating that Mautic remains a tool of choice for digital sovereignty worldwide.

We did notice a dip in trial signups since August, likely mirroring the seasonal trends we saw last year, and we will continue to monitor this closely. But data points are only part of the picture. The real measure of our health is our ability to sustain this ecosystem.

We have the technology, we have the people, and – as London proved – we have the passion. The missing piece right now is the financial stability to back it up.

As we move into the end of the year, please consider how you or your organisation can contribute to that stability, ensuring Mautic remains a viable, independent alternative for years to come.

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Ruth Cheesley

Ruth is an Open Source advocate with over 18 years of experience using and contributing to many different projects. Having served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world’s first Open Source Marketing Automation platform. Ruth is a lover of cats, a keen runner and flautist (but not at the same time!) and is based in the East of England.

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