410 Gone: more marketing autonomy, more leads

An image of a person pointing towards an analytic dashboard with graphs and bar charts
410 Gone logo

410 Gone is a digital agency specialising in SEO, analytics, and website performance. The agency helps businesses improve their online visibility and acquire qualified traffic through data-driven strategies.

Known for its expertise in technical SEO and website audits, 410 Gone supports companies of all sizes, from startups to established brands, by optimising their digital presence.

Quick facts

Sector: Marketing / Agency / Services

Tool used: Webmecanik Automation (based on Mautic)

Client type: Digital agency specialised in SEO, analytics, and website performance

Initial situation: 410 Gone was using the open source version of Mautic but faced limitations in terms of support, technical maintenance and user friendly features (email & page builder).

Challenge: The team lacked time and resources to manage the self-hosted version of Mautic. They wanted to streamline their marketing operations, reduce technical friction, and focus more on strategy than on platform management.

Solution: Migration to Webmecanik Automation provided by Webmecanik, sovereign and managed enhanced version of Mautic — with reliable support, hosting, and easier access to advanced features.

Results:

  • Greater marketing autonomy for the team.
  • More consistent lead generation from automated AI campaigns.
  • Smoother campaign deployment without developer dependency.
  • Centralised data and refined segmentation for better targeting.
  • Focusing on the Agency core business – strategy deployment for their customers – instead of technical concerns.

Background

Before migrating to Webmecanik Automation, 410 Gone was using Mautic open source hosted by a third party, to manage its marketing campaigns. While the team appreciated the flexibility of the software, they regularly encountered issues related to hosting, updates, technical maintenance or bugs that were too long to be handled by the Community.

As an SEO agency, 410 Gone wanted to fully leverage marketing automation to support its own growth and lead generation efforts but managing a self-hosted Mautic instance was time-consuming and occasionally unstable. Technical bottlenecks slowed down the implementation of new campaigns and limited the team’s autonomy.

Additionally, to gain more autonomy and keep their marketing running smoothly, the 410 Gone team started looking for a solution that offered both ease of use and dedicated support. While Mautic’s open-source flexibility was valuable, they needed a setup that was better suited to their day-to-day needs without giving up the openness they appreciated.

That’s when they discovered Webmecanik Automation: Gold member partner of Mautic, European SaaS, GDPR-compliant, designed specifically for marketers who want performance without technical hassle.

Aims

The main objective for 410 Gone was to gain full autonomy over their marketing automation activities without being slowed down by technical constraints.

While the agency had strong internal marketing expertise, the maintenance of the open source version of Mautic (server updates, features evolution, plugin compatibility) was diverting resources away from strategic work. The team needed a reliable and scalable solution to:

  • Simplify campaign creation and deployment.
  • Ensure platform stability and data security.
  • Segment and nurture leads more efficiently.
  • Access responsive support in case of technical issues.

In short, 410 Gone was looking for a partner that would allow them to focus on marketing strategy and execution not infrastructure management.

Outcomes

By migrating to Webmecanik Automation, 410 Gone was able to quickly remove the technical barriers that had slowed down their use of Mautic. The team gained access to a professionally managed infrastructure with regular updates, secure hosting, and expert support allowing them to focus entirely on strategy, content, and performance.

Some of the key results included:

  • Greater autonomy: Marketing teams can now create and launch campaigns without relying on developers or technical staff.
  • Improved lead generation: Automated workflows and better segmentation led to more targeted campaigns and higher conversion rates.
  • Stability and scalability: Campaigns are now more reliable and easier to manage, even as the agency scales its operations.
  • Enhanced productivity: With less time spent on troubleshooting and updates, the team was able to launch campaigns faster and test new ideas more often.
  • Peace of mind: Responsive customer support from Webmecanik helped resolve issues quickly and proactively.

This transition allowed 410 Gone to fully realise the potential of marketing automation not just as a tool, but as a growth accelerator.

Why Mautic?

410 Gone valued the flexibility and openness of Mautic but needed a solution that minimized the technical challenges of self-hosting and maintenance. By choosing Webmecanik Automation, a managed and GDPR-compliant SaaS version of Mautic, the agency gained reliable hosting, dedicated support, and easier access to advanced features, allowing the team to focus on marketing strategy rather than platform management. As a result, 410 Gone achieved greater marketing autonomy, launched campaigns independently without developer support, generated more consistent and targeted leads through automated workflows, and operated with improved stability and scalability. This transition enabled the agency to fully leverage marketing automation as a growth accelerator rather than a technical burden.

The final result

By migrating to Webmecanik Automation, 410 Gone gained full marketing autonomy, streamlined campaign deployment, and improved lead generation through automated workflows. With a stable, managed platform, the team could focus on strategy and performance, making marketing automation a true growth driver for the agency.

Share this case study:

As a member or partner of Mautic, the provider who contributed this case study are listed on our Partners Directory. Find out more and drop them an enquiry.

Webmecanik

Webmecanik offers the first SaaS solution for Marketing Automation based on Mautic open source. Including modern and intuitive email and page builder, AI features to boost your marketing performance, high quality support, scaling and SLA. Located in France, more than 1000 companies including startups and banks, and 70 reselling agencies, automate their marketing and sales […]

Services provided on this project:

More case studies

Search

Use the search bar above by typing terms and pressing enter.