Open Startup Report #27 – May 2025

A dark background showing seeds growing at different stages of growth

Key points

  1. Financial growth: Introduction of new corporate members and stable income from monthly sponsors contributed significantly to this month’s revenue, alongside commissions from the Mautic Trials.
  2. Operational investments: Investments in essential services like HeyOrca for social media management and Screaming Frog for SEO enable us to take a strategic approach to enhance marketing and operational capabilities.
  3. Community and product development: Release of multiple Mautic versions, including security updates, highlights the ongoing efforts to enhance product robustness and user security.
  4. Membership and engagement: The community saw an increase in active participation, with new members joining and existing members continuing to contribute significantly.
  5. Infrastructure and support: Continued focus on improving infrastructure and community support systems, such as the onboarding of new team members and support for professional development in marketing.

Finances

Income

May has seen us signing up two new corporate members – a big welcome to Dog Byte Marketing and Data Innovation!

We continue to have a relatively stable income from monthly sponsors, and this month we saw a $480 revenue commission coming from users of the Mautic Trials who pay to use the managed hosting service.

The refund of host fee relates to an accidental duplication of transactions mentioned in last month’s report which was refunded.

DescriptionAmount
Corporate memberships$2,295
Monthly sponsors$1,190.48
Revenue from trials$480
Refund of host fee$6.62
Total$4,172.10

Expenditure

In May we had a higher than usual cost on our infrastructure line item because we’ve renewed our HeyOrca subscription which we use for managing our social media, in alignment with this proposal which was accepted by the Council, at a cost of $983.40 which includes a non-profit discount.

We’ve also had several domain renewals happening this month at a cost of $78.64, and we’ve purchased a license to use Screaming Frog at a cost of $207.20 to monitor and address issues with Mautic’s SEO which Barsha (our new Marketing and Sales Assistant) will be leading on.

The Council agreed to enlisting some part time assistance to help me with administrative tasks, and Ioana Milea started working 1-2 hours a day last month through Upwork with great success, which is reflected in this month’s expenditure. Going forward this will be paid on a monthly basis, through Upwork.

With Barsha starting working for Mautic we’ve supported her to become an associate member of the Chartered Institute of Marketing which enables her to access a wide range of marketing support and mentoring, which is listed under team development.

There’s been some points of clarification raised in May’s employment expense which is why it’s not represented here in the May expenditure, it’ll land next month once the queries are addressed.

DescriptionAmount
Infrastructure$1621.71
Admin support (Apr/May)$738.22
Host fees$376.55
Team development$229.08
Payment provider fees$81.21
Refund$66.18
Travel$33.68
Swag postage$21.45
Total$3,168.08

Contributions

A big thank you to all the organisations who have contributed to Mautic in May!

These organisations are making Mautic and helping to grow our awesome community.!

🔎 You can always take a look at the data for the last 90 days via this link: Mautic | 90 Days Report and you can now view this month’s report here: Mautic | Monthly Report for May 2025

⬆️ = Increase from last month
⬇️ = Decrease from last month

Organizations

Most active companies

Dropsolid 188 (⬆️ 79.05%)
Acquia 118 (⬇️ 28.05%)
Webmecanik 63 (⬆️  5%)
Leuchtfeuer Digital Marketing 54 (⬇️ 40%)
UpScale 53 (⬇️ 51.82%)
Æsir 40
Aivie 34
Friendly 34
Meditationstudies 30 (⬆️ 46.43%)
Druid 18

Top contributing companies

Acquia 44 (⬇️ 38.89%)
Webmecanik 31 (⬆️ 181.82%)
Dropsolid 27 (⬇️ 6.90%)
UpScale 19 (⬇️26.92%)
Comarch 14 (⬆️ 40%)
Leuchtfeuer Digital Marketing 13 (⬆️ 8.33%)
Aivie 11
Dog Byte Marketing 9
Æsir 9
Meditationstudies 4

Contributions are as defined here with the addition of Jira issues being closed as completed, GitHub Pull Request reviews and Knowledgebase articles being written or translated, which we track through Savannah’s API.

Want to appear on this list? Get contributing, and drop me a line with your company name, domain and the folk who work for you and we’ll make sure that you are attributed correctly! 

Individuals

A big thank you also to all the individuals who are helping us build this awesome community! 🫶🏻 🙌🏻

Most active contributors

Renato 249
Nick Vanpraet 149
John Linhart 100
Martin Vooremäe 53
Zdeno Kuzmany 51
Matt O’Keefe 40
Anderson José Eccel 35
Ekke Guembel 33
Joey Keller 33
Dominic Mayers 30

Top contributors

Zdeno Kuzmany 30
John Linhart 28
Martin Vooremäe 19
Renato 18
Levente 17
Patryk Gruszka 13
Nick Vanpraet 12
Aarohi Prasad 11
Rahul Shinde 10
Matt O’Keefe 9

Welcome to our new contributors this month 💖

Cindym.
naoya-kawakatsu
Miede okiy
Barsha Devi
Grace Chibueze
Maxi Tromer
Marko Korhonen
Ilkka Oksanen
Dom Jag May

Top supporters

Carlo 2
pstevens 1
Dom Jag 1
Adrian Schimpf 1
stemautic88 1
John Linhart 1

Supporters are folks who have had conversations with people directly before they make a contribution, so most likely helping with that process.

This month we had 9 new contributors 🚀(⬇️ 30.77%) and 40 new members joining the community! 💖 (⬇️ 13.04%).

Usage of Mautic

8571b443c7dab994ae8c636a6e6cd419 MD5
All trial signups. Source: Mautic instance

We’re continuing to see adoption growing in the Mautic Trials although it’s levelled off slightly this month. As you’ll see from the income section, we’ve received some commissions this month from people who use the trial and then decide to pay for the managed hosting provided by Dropsolid. We hope this to grow over time into a regularly recurring revenue stream.

edd199ccbb514e9f82e47b3dba8fa298 MD5
Number of websites currently using Mautic tracking by the date the tracking was first detected. Source: builtwith.com


We’re continuing to see a growth in the number of sites which are adding Mautic tracking to their websites with nearly 27,000 sites currently being reported according to builtwith.com. While not every user of Mautic will deploy the web tracking, and the tracking script from one instance can be deployed to many domains, we use this as one metric among many to roughly approximate the number of active instances.

Community Health

During the month of May we’ve released Mautic 6.0.1 – Alnilam Edition with 8 new fixes and three new contributors; Mautic 5.2.6 – Atlas Edition which was a security release including seven fixes for security issues alongside five bug fixes, with one new contributor; and Mautic 6.0.2 – Alnitak Edition which was a security release including five security fixes plus the rolled-up fixes from 5.2.6, and one bug fix.

A big thank you to our security team who put an immense amount of hours into keeping Mautic secure! As a reminder, we issue security releases for Mautic in the second month of the quarter, so the next security release will be in August.

This month we topped out at over 9,000 members actively participating in our community which is wonderful to see, and we’re continuing to grow.

a25d0b69dab590646b2c2c8a9bda40ad MD5
Number of people who have been active within the Mautic official channels (cumulative). Source: Savannah CRM

We’re also continuing to see strong, sustained contributions across our channels which is the life-blood of Mautic’s growth as an open source product.

47e88e7385430fc8078e022ce95bdee6 MD5
Number of contributions to Mautic resources over time. Source: Savannah CRM

Conclusion

May 2025 has been another progressive month for Mautic, with robust financial performance and dynamic community engagement. With the addition of new corporate members and stable monthly sponsorships, the financial outlook appears promising.

The community’s health is reflected in the release of several updates to the Mautic platform, addressing both security and functionality, which continues to attract new members and contributors, further solidifying Mautic’s position in the market.

We’re continuing to grow and I’m excited for a strong rest of the year ahead!

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Ruth Cheesley

Ruth is an Open Source advocate with over 18 years of experience using and contributing to many different projects. Having served on the Community Leadership Team of the Joomla! project and built a full-service digital agency, she now works as Project Lead for Mautic, supporting the community who build and maintain the world’s first Open Source Marketing Automation platform. Ruth is a lover of cats, a keen runner and flautist (but not at the same time!) and is based in the East of England.

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