Unlike many proprietary tools, Mautic enables privacy-focused organizations to host their marketing automation tooling inside their own infrastructure, ensuring compliance with local data protection and privacy legislation.
You have complete control over where your data is stored and processed, ensuring true data sovereignty.
Don’t have the resources to self-host but need a privacy-focused hosting partner? Check out our hosting directory for a list of partners with formal certification for FedRAMP, HIPAA, ISO standards and more.
Mautic comes with a range of customizable settings out of the box, enabling you to, for example, turn off email and link click tracking, anonymize visitor IP records within the Mautic application, and more.
If you decide to use Mautic’s built-in website tracking, it can be placed behind a cookie consent for marketing which enables the visitor to make an informed decision as to whether they wish to be tracked or not.
Further work is planned in coming years to deepen the privacy settings, establishing Mautic as a true market leader in this space.
Mautic has specific tasks to ensure GDPR and CCPA compliance, making sure that you aren’t retaining data for longer than is allowed, and ensuring that you’re properly excluding contacts who are on the CCPA ‘do not sell’ list.
This includes an automated cleanup of anonymous visitors, audit logs and inactive contacts beyond a certain time frame for GDPR compliance, and synchronizing with a ‘do not sell’ list provided by Maxmind for CCPA compliance.
Mautic forms enable you to truly carry out progressive profiling, gradually gathering the data you need from the customer at the point where you need the information.
Reduce form fatigue and create shorter, more targeted interactions which are more likely to convert using Mautic’s powerful form features.
Trust is best delivered in small doses, and Mautic allows you to nurture the relationship with the customer while also honoring the basic principles of good data management by only collecting information when required.
Discover how Mautic empowers you to own and control your data with flexible hosting options which help you to avoid costly and painful vendor lock-in.
Learn how Mautic focuses on data privacy and compliance while enabling the marketer to gather valuable insights which drive data-informed decision making across the organization.
Learn how Mautic automates and optimizes the lead journey from capture to conversion, enhancing the efficiency and effectiveness of your marketing campaigns.
Explore Mautic’s powerful form builder, enabling you to easily embed forms on landing pages, websites, within your applications and even in popup modal.
Mautic is a game changer for our company.
It allows us to run customized campaigns to execute robust inbound marketing strategies and attract new customers as well as keep existing ones informed of current developments.
The automation with the flexibility and control that Mautic offers, as well as the open source technology, has really taken our marketing and especially our privacy efforts to the next level.
We’ve used Mautic since the very first day of the company in 2018.
Open source software in general, and Mautic in specific, is the platform we want to build our company on because we remain in control of our data.
We have full visibility into the software, we can access the underlying database, and we never have to worry that a vendor is going to bait and switch or quadruple prices or do something else to hold us hostage.
Mautic means we remain in control, and in turbulent times, you want as much control as you can have.
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MAUTIC is a trademark of the Mautic project of the Open Source Collective.
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