Paellas Franco is a catering service specializing in delivering authentic Spanish paellas and related services in Peru.
Situation: After the COVID-19 pandemic, Paellas Franco, a Peruvian catering service, faced a significant decline in sales and struggled to re-engage with its existing customers despite a rich history and loyal client base.
Challenge: There was a difficulty in reconnecting with a database of 1,500 former clients and attracting new customers. Monthly revenues had dropped to approximately 15,000 sales.
Solution: Seven Cats Studio used Mautic to automate personalized WhatsApp messaging campaigns to re-engage clients.
Results:
Paellas Franco specializes in delivering authentic Spanish paellas and providing full event support, including barmen, chefs, servers and dining equipment. Operating exclusively on a delivery basis, they cater to events ranging from small gatherings to large celebrations for up to 300 people.
Seven Cats Studio, a digital agency, collaborated with them to enhance their marketing efforts using Mautic, focusing on customer engagement and driving business growth.
Before implementing Mautic, Paellas Franco struggled with declining sales and customer engagement. Monthly revenues had dropped to approximately 15,000 sales( around $4,000). Despite having a database of 1,500 former clients, reconnecting with them and attracting new customers proved challenging.
The implementation of Mautic and the strategic use of personalized WhatsApp messages yielded remarkable results for Paellas Franco:
Seven Cats Studio proposed a strategic use of Mautic to automate and personalize communication with Paellas Franco’s client base. The strategy focused on leveraging WhatsApp for direct messaging campaigns, using Zender, a multi-form tool developed by Seven Cats Studio, to send personalized, untrackable WhatsApp messages.
The case of Paellas Franco demonstrates the power of Mautic in revitalizing customer engagement and driving business growth. By focusing on personalized, non-sales messaging and leveraging the capabilities of Mautic for automation, Seven Cats Studio was able to significantly enhance Paellas Franco’s customer relationships and revenue.
This case study underscores the potential of strategic marketing automation in transforming business performance, especially for services-based businesses navigating post-pandemic recovery.
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