Inagro provides science-based practical research and transfers knowledge to stakeholders in the agricultural sector. They are mainly active in arable farming, and vegetable growing, but organic farming, animal husbandry, aquaculture, and insect farming are also part of their field of action.
Situation: Inagro wanted the send their clients hyper-personalized emails, straight out of their platform, without losing time setting them all up separately.
Challenge: Provide relevant content to readers with diverse interests that requires staff to do as little manual work as possible.
Solution: A fully autonomous email system that converts content from the website into a personalized newsletter.
Results: A fully automated newsletter, personalized for each individual user with the use of Drupal and Mautic.
Inagro provides information to farmers and interested parties in a variety of ways. One of the most efficient channels is email. Through a fully personalized newsletter, they provide weekly updates to their target audience.
The newsletter in short:
Inagro used to send out their newsletter through a completely self-built system. When looking for a new setup, they wanted a marketing platform that offered more extensive capabilities. Integrations with, for example, Microsoft Dynamics for synchronizing contacts and the CMS for retrieving personalized content also needed to be easily possible. In the custom solution, this all came at a cost and with limitations.
We came up with an extension to Mautic: a powerful combination of customization combined with the flexibility of open source. There was no need for an email editor; that comes out of the box with Mautic. In addition, Inagro now gets a clear report in Mautic with interesting insights such as: how many mails bounce, the time when the mails are opened … This way Inagro provides its members even better with the right information.
Dropsolid wants maximum flexibility for data and tools for all its customers. This is also why we prefer to choose open-source solutions.
For 5 good reasons.
Together with Inagro, we chose the combination of an open-source platform for marketing automation (Mautic) and an open-source platform for content management (Drupal).
We could also rebuild the entire system in Drupal, or choose to interface with a closed sourced, and therefore less flexible, marketing automation tool. To ensure long-term success, we deliberately choose to implement Drupal with Mautic. And there are a lot of good reasons for that. Six to be exact:
Inagro’s content editors don’t do any manual work on newsletters at all. They create content in the CMS and the newsletter is automatically generated for each unique user.
A fully autonomous personalized email system with Drupal and Mautic, where content editors lose no time setting up all the unique emails. With full automation, each user receives a hyper-personalized weekly newsletter relevant to their profile.
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Organisations rely on Dropsolid to create effortless digital user experiences. We leverage our Open DXP and we help you with all your digital strategy and marketing challenges. You focus on your business, we prepare your next digital step. Driven by an open culture, we share our talent, our code and our wisdom with you. No […]
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