Privacy-first tracking and analytics with Mautic

Learn how Mautic focuses on data privacy and compliance while enabling the marketer to gather valuable insights which drive data-informed decision making across the organization.

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Your data, your servers, your way

Unlike many proprietary tools, Mautic enables privacy-focused organizations to host their marketing automation tooling inside their own infrastructure, ensuring compliance with local data protection and privacy legislation.

You have complete control over where your data is stored and processed, ensuring true data sovereignty.

Don’t have the resources to self-host but need a privacy-focused hosting partner? Check out our hosting directory for a list of partners with formal certification for FedRAMP, HIPAA, ISO standards and more.

40,000+ companies use Mautic

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We owe a lot to our partners

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Real-time behavioural data

When a visitor consents, Mautic’s tracking cookies provide real-time tracking of user interactions across all marketing channels, allowing you to gain immediate insights into campaign performance.

This enables marketers to quickly identify trends and make timely adjustments to optimize engagement and conversions.

Whether you’re interested in pages being viewed on your website, assets being downloaded through a campaign or engagement with an email, Mautic enables you to get an overall view of engagement at the campaign and the individual contact level.

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Email engagement heatmaps

Not sure which links in an email are the most effective? Mautic’s built-in heatmap provides visual insights into how your contacts interact with your emails.

Understand which placements drive the most engagement and optimize the placement of key content accordingly, situating the most important calls to action where your contacts are most likely to engage.

Collect data only when needed

Mautic forms enable you to truly carry out progressive profiling, gradually gathering the data you need from the customer at the point where you need the information. 

Reduce form fatigue and create shorter, more targeted interactions which are more likely to convert using Mautic’s powerful form features.

Trust is best delivered in small doses, and Mautic allows you to nurture the relationship with the customer while also honoring the basic principles of good data management by only collecting information when required.

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BECAUSE WE'RE NOT JUST ABOUT TRACKING AND ANALYTICS ...

Explore Mautic's other features

Data privacy

Learn how Mautic ensures your marketing efforts comply with GDPR, CCPA, and other international privacy laws.

Lead Nurturing

Learn how Mautic automates and optimizes the lead journey from capture to conversion, enhancing the efficiency and effectiveness of your marketing campaigns.

Campaigns

Find out how Mautic’s automation features allow for customized marketing at every touch point through our central powerhouse, the intuitive drag-and-drop Campaign Builder.

Data sovereignty

Discover how Mautic empowers you to own and control your data with flexible hosting options which help you to avoid costly and painful vendor lock-in.

We’ll let the users do the talking 💬

Check out our reviews on G2 and TrustRadius. Love Mautic? Leave us a review!

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Mautic Marketing is being used to change how my company does marketing.

Mautic is a comprehensive marketing automation software and it is helping us to capture more leads from our website.

We are able to track visitors on the website and send them automated email campaigns based on their website actions.

Mautic also allows us to easily move leads from one campaign to the next.

Shawngela Pierce

Owner at Seek Within You
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Mautic came to help us with marketing automation and digital marketing strategies.

In the past we have tested other solutions and no other solution gave us the freedom that Mautic provides to us.

I’m very happy with the Mautic community as well, they help a lot when we have issues.

I chose Mautic because it’s simple and works really well.

Rafael Platero

Senior Marketing Associate at Rede Cred Auto

Start automating now

Want to get started with Mautic with the minimal fuss?

Check out our free trial, where you can test Mautic for 14 days completely free of charge - no credit card required.

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